Publisher growth tactics for election season | WEBINAR
In the rapidly evolving digital media landscape, staying informed of consumption patterns is more crucial than ever. With more than 86% of Americans turning to…
Tip Of The Week
Vahe Arabian
Founder
State of Digital Publishing
Digital publishers looking to maximize their revenue should consider folding native advertising into their monetization…
Artificial intelligence (AI) has already fundamentally impacted several industries, with content creation being no different.…
Artificial intelligence (AI) transcription tools offer many industries, including digital publishing, the means to quickly…
While search engine optimization’s (SEO) importance to digital publishing is clear, knowing which tools help…
The 2024 Gen AI x Comms Industry Impact Report leverages survey data from 301 respondents…
Local Publisher Strategies in Australia examines the strategies used by small-scale publishers to grow their…
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Join us for the Gen AI x Comms Q&A Webinar, where the report’s authors and industry contributors will explore unique perspectives and actionable strategies to adapt and prosper in this rapidly changing environment.
The original idea for the world wide web emerged in a flurry of scientific thought around the end of World War II. It began with a hypothetical machine called the “memex”, proposed by US Office of Scientific Research and Development head Vannevar Bush in an article entitled As We May Think, published in the Atlantic Monthly […]
With privacy concerns dominating the digital landscape, consumer trust is fast emerging as a cornerstone of brand loyalty. According to a recent Edelman study, 88% of adults prioritise trust when making purchasing decisions, closely behind good value (91%) and quality (89%).
In preparation for PubTech2024, we caught up with one of the panelists, Clara Soteras – former Director of SEO and Product at El Nacional and a professor at Universitat Autònoma de Barcelona.
If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts over text, surveys have found. But which types of visuals work best? While anecdotal […]
Digital advertising is undergoing significant changes. Contributing factors include evolving privacy regulations and the removal of third-party cookies from browsers. The pace of change has created a divide between those adopting new strategies and those relying on outdated methods, with this gap most pronounced among web publishers. With third-party cookies nearly extinct, first-party data has […]
Traditional financial systems have always been a commandment of the publishing industry, with authors earning relatively few royalties, especially in the self-publishing sphere. Payment delays, high transaction fees, and several intermediaries are an imperfect environment for the creators.
When it comes to artificial intelligence (AI) and news production, Canadian news consumers want to know when, how and why AI is part of journalistic work. And if they don’t get that transparency, they could lose trust in news organizations. News consumers are so concerned about how the use of AI could impact the accuracy […]
More people in the UK now access news online than on television, according to new survey data from the media regulator, Ofcom. This is the first time Ofcom’s annual news consumption poll found online media use ahead of TV news. The immediate press reaction to the survey suggested television is in terminal decline, with online media replacing TV news. […]
Digital advertising is undergoing significant changes. Contributing factors include evolving privacy regulations and the removal…
Google has always rolled out updates and features. In 2023 alone, it rolled out ten…
Artificial intelligence (AI) has transformed the age-old transcription industry for good. Advanced speech-based natural language…
Videos have emerged as a popular content format in recent years. You can rely on videos to market your product virtually, educate your audience, increase brand engagement and keep your
Journalism faces a credibility crisis. Only 32% of Americans report having “a great deal” or “fair amount” of trust in news reporting – a historical low. Journalists generally assume that their lack
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I was able to get valuable insights on my project within minutes from people who had real experience. Better yet, I was able to cite the data and insights they shared many times to company leadership over the course of the project.
Amanda Saeli
Product Marketing Manager, MIT Review
Naomi Khor
Marketing Executive, Publift
