Bing News PubHub

Bing PubHub is a news portal launched in June 2016 by Microsoft to help news publishers expand their content’s reach. It was recently migrated to the Bing webmaster tools console.

Any publisher signed up with Bing webmasters tools can use PubHub features to extend their reach significantly and discover new readers worldwide.

Once you have submitted the site on Bing PubHub, it automatically distributes your content to Windows, Outlook, Bing search, Cortana, Office, Bing Android and iOS app users.

Some of the major benefits of having a site submitted in Bing PubHub are listed below.

• Your content is accessible across devices in different formats
• You’re informed about Bing’s latest products and features to ensure your content reaches a wider audience
• You receive updates about tips, tricks and best practices to boost the relevance of your content.

Search traffic accounts for 29% of global internet traffic and it is crucial to learn about search engines if you wish to rank higher in search engine result pages (SERPs). Microsoft Bing accounts for almost 9% of the global search engine market share and is second only to market leader Google.

2.9.2 Challenges Faced by Publishers When Submitting Their Sites to Bing PubHub

Here are some of the key challenges that publishers face when submitting their websites to Bing PubHub.

• Verification process

Before you start using Bing PubHub, you need to become a verified publisher using Bing webmaster tools. It is a simple process that includes using your Microsoft account to sign in to the webmaster tools site and then verifying your website’s ownership. While the verification process is easy, some publishers face rejection or no response at all.