Web Stories

Web Stories are a visually rich, tappable and interactive full-screen narrative content format that comprises a sequence of images and/or videos with text and/or audio.

Web Stories have a similar appearance to tappable stories on social channels, such as Instagram and Snapchat. However, they don’t disappear automatically after 24 hours, which means publishers can create and host evergreen content on their sites.

Built on AMP, Web Stories offer the following key benefits:

• They can be embedded on all types of websites.

• They can function on both mobile and desktop devices.

• They are easy to navigate and load quickly.

4.7.2 Where Do Web Stories Appear?

A Semrush study of 2,423 SERPs found that the average number of Web Stories that appeared on a single SERP was three, while at least one Web Story appeared on each SERP.

Web Stories can appear in several different locations across the web, including the following:

Google Search

Web Stories appear in Google’s new SERP feature, called Visual Stories (a grid view of Web Stories) on Google Search. It is available in the US in the English language.

In the below example, Visual Stories highlights multiple Web Stories from distinct publishers for the search query “things to do in New York.”

Source

Google Discover

Web Stories can also appear on Google Discover. In the below GIF, which showcases Web Stories, you can see how they’ve been presented in a carousel.

Source

The carousel is available in India, the US and Brazil.