Evergreen content & content re-optimization techniques

What Is Evergreen Content?

Evergreen content has no expiration date if all things remain the same. It covers topics that add value to the audience and do not experience demand peaks and troughs. It stays fresh irrespective of time and season.

For content to be evergreen, it should be optimized for search engines and contain information that maintains relevant for users regardless of publication date.

“The Ketogenic Diet: A Detailed Beginner’s Guide to Keto” by Healthline is an excellent example of evergreen content.

Source

Performance Analysis: This article drives over 5,834,727 hits from organic searches every month. More than that, it has earned 19.6K backlinks.

What makes this content topic evergreen?

This 2,000+ word article provides detailed information on the Keto diet. Its content reflects high-quality, SEO-optimized content that offers helpful information to the readers. The main point to focus on here is that it isn’t time-sensitive.

Here are a few more examples of evergreen content topics.

• How to lose weight
• Tips to cook chicken
• How to optimize your website for SEO

What Content Is Not Evergreen?

Content that experiences a decline in relevance and audience interest after a timeframe is not evergreen. For instance, content published about the current year’s presidential election predictions will become obsolete once the results are declared.

Here are a few more content types that cannot be considered evergreen.

• News articles and posts

• Trends and statistics that go out of date

• Product announcements

• Seasonal content (relating to Easter, Christmas, and other events)