Content syndication SEO

7.3.1 What Is Content Syndication?

Content syndication means republishing web-based content, such as posts, news, infographics, and more, on one or more third-party websites with its author’s consent.

Third-party websites get relevant, high-quality content free of cost. On the other hand, the author or content creator earns publicity and exposure on renowned platforms for free. In addition, including backlinks to the originally published article in republished content helps them boost its online visibility, generate organic traffic, and reach.

Here’s an excellent example of a syndicated article. Lauren Latin first published a post about work-life balance on The Muse.

The original post: Source

Notice how Lifehacker republished the same post.

Republished post: Source

They marked the syndicated content with the below-shared text –

“This post originally appeared in The Muse.”

This practice allows third-party websites to give credit to the original content creator and avoid duplicate content issues.

Although some websites edit content to fit their style or only publish excerpts via online, offline, or mobile channels, most pieces of republished content are unedited versions of an entire article.

How Is Content Syndication Different from Guest Posting?

As we explained, content syndication involves republishing content on third-party websites. Whereas, guest posting requires publishing original content on third-party websites.

Comparing the two, content syndication is an easier and quicker way to generate traffic and backlinks. Unlike guest posts, you do not need fresh content to be submitted to third-party websites. You can leverage the same content on multiple platforms. Additionally, websites do not allow reusing guest post content anywhere else once it’s published. Content syndication is thus more scalable than writing guest posts.