Digital media and publishing are constantly changing. Every new media and technology released, every shift in audience trends provides new areas for connecting and monetizing audiences.
Here are the top digital media companies in Brisbane to keep an eye on.
The Courier-Mail
Brisbane Times
Must Do Brisbane
The Catholic Leader
Style Magazines
The Courier-Mail
The Courier-Mail is owned by News Corp Australia. The Courier-Mail came together in 1933 from several mastheads: The Moreton Bay Courier, The Brisbane Courier, and The Daily Mail. The Courier Mail publishes pieces in the business, entertainment, lifestyle, and sport verticals. In 2015, The Courier-Mail was inducted into the Queensland Business Leaders Hall of Fame – an initiative that recognises “outstanding public contributions made by leaders of business to the reputation of Queensland and its economic and social development”.
The Courier-Mail attracts an average of 5.826M visitors per month, with 22.82% using desktop and 77.18% on mobile. Predominantly from Australia, the site sees 38% organic, 46.90% direct, 11.12% social, and 4% other traffic.
Brisbane Times
Online publisher Brisbane Times was founded in 2007 by Peter Beattie, who at the time was the Premier of Queensland. Owned by Nine Publishing, Brisbane Times covers politics, business, lifestyle, travel, and sport, along with regional and international news. Brisbane Times utilizes a paywall model with readers allowed free access to 25 articles per month.
Brisbane Times attracts an average of 3.377M visitors per month, with 15.90% using desktop and 84.10% on mobile. Predominantly from Australia, the site sees 38.02% organic, 51.18% direct, 6.53% social, and 4.27% other traffic.
Must Do Brisbane
Must Do Brisbane is an online guide to everything related to the city of Brisbane and the various activities it has to offer. The website offers articles and information on activities in every possible category: weekend getaways, indoor and outdoor activities for kids, restaurants and cafes, beaches, cycling, and parks, beauty salons and day spas, shopping, activities for dog owners, and more.
Must Do Brisbane attracts an average of 389,853 visitors per month, with 19.55% using desktop and 80.45% on mobile. Predominantly from Australia, the site sees 71.45% organic, 12.56% direct, 14.82% social, and 1.17% other traffic.
The Catholic Leader
Published by the Archdiocese of Brisbane, The Catholic Leader was founded in 1929. Offering a Catholic perspective on local, regional, national, and international news, The Catholic Leader features such verticals as life, culture, news, features, and people. According to The Archdiocese of Brisbane, The Catholic Leader is “Australia’s longest serving Catholic newspaper”.
The Catholic Leader attracts an average of 98,046 visitors per month, with 11.73% using desktop and 88.27% on mobile. Predominantly from Australia, the site sees 83.51% organic, 13.07% direct, 2.23% social, and 1.19% other traffic.
Style Magazines
Founded 23 years ago, Style Magazines is headquartered in Brisbane. Its focus is on verticals like food, fashion, travel, beauty, and things to do. In addition to its digital platform, Style publishes a monthly print magazine with a circulation of 20,000. 80% of its combined readers are female.
Style Magazines attracts an average of 44,152 visitors per month, with 22.83% using desktop and 77.17% on mobile. Predominantly from Australia, the site sees 69.83% organic, 19.39% direct, 9.14% social, and 1.64% other traffic.