Digital media and publishing are constantly changing. Every new media and technology released, every shift in audience trends provides new areas for connecting and monetizing audiences.
Here are the top digital media companies in Hong Kong to keep an eye on.
South China Morning Post
HKET.com
AAStocks.com
Tatler Asia
Baby-Kingdom
Cosmopolitan
Prestige
Esquire
Ohpama
Men Club
She.Com
Sassy Mama Hong Kong
Forkast News
Beauty Exchange
South China Morning Post
The South China Morning Post – SCMP – is a broadsheet-format daily newspaper founded in 1903 by Tse Tsan-tai and Alfred Cunningham. Headquartered in Hong Kong, the newspaper is owned by Alibaba Group. It publishes news and opinion pieces in English. It has been Hong Kong’s newspaper of record since British colonial rule. The publication offers coverage of domestic, regional, and international news in business, economy, tech, lifestyle, sport, and others.
South China Morning Post attracts an average of 17.71M visitors per month, with 23.26% using desktop and 76.74% on mobile. Predominantly from United States, the site sees 54.79% organic, 31.94% direct, 9.10% social, and 4.17% other traffic.
HKET.com
HKET – The Hong Kong Economic Times – is a broadsheet-format financial daily newspaper. It was founded in 1988 by Lawrence S P Fung, Perry Mak, and Arthur Shek Kang-Chuen. It is owned by Hong Kong Economic Times Holdings. The digital edition covers news in finance, banking, science and technology, and business – both domestically and internationally.
HKET.com attracts an average of 6.893M visitors per month, with 20.19% using desktop and 79.81% on mobile. Predominantly from Hong Kong, the site sees 52.97% organic, 35.12% direct, 8.86% social, and 3.05% other traffic.
AAStocks.com
Founded in 2000, AASTOCKS is a fintech platform that offers global financial information and analytical tools. The company’s website publishes pieces intended to assist investors who are analyzing China, Hong Kong, and global stock markets. The platform’s accolades include recognition as a top financial website in Hong Kong.
AAStocks.com attracts an average of 5.494M visitors per month, with 54.04% using desktop and 45.96% on mobile. Predominantly from Hong Kong, the site sees 26.06% organic, 67.11% direct, 4.34% social, and 2.49% other traffic.
Tatler Asia
Tatler is a British magazine owned by Condé Nast and published in Asia by Tatler Asia. Tatler Asia creates “exclusive content and unforgettable experiences for high-net-worth luxury consumers.” According to Tatler Asia, it has a print readership of 1.8 million, 1.3-million following on social media, and 7.4 million monthly page views. In addition to the content published on its digital platform, Tatler Asia hosts annual events and awards.
Tatler Asia attracts an average of 2.916M visitors per month, with 23.83% using desktop and 76.17% on mobile. Predominantly from Taiwan, the site sees 83.88% organic, 11.67% direct, 3.57% social, and 0.88% other traffic.
Baby-Kingdom
Baby-Kingdom.com was established in 2002. It is a Hong Kong-based online community site that offers parenting information. According to Baby-Kingdom, it has over 300,000 registered members, making it one of the most popular sites for Chinese speaking parents around the world. It covers topics ranging from pregnancy to early childhood education. The primary source of its traffic is direct visits, with a predominantly female audience aged 25-34.
Baby-Kingdom attracts an average of 2.289M visitors per month, with 22.97% using desktop and 77.03% on mobile. Predominantly from Hong Kong, the site sees 80.37% organic, 17.19% direct, 2.10% social, and 0.34% other traffic.
Cosmopolitan
Cosmopolitan HK is a publication by SCMP Hearst – a joint venture of the SCMP Group and The Hearst Corporation. The venture also owns brands in Hong Kong like ELLE, Harper’s BAZAAR, Esquire, and ELLE Men. According to Marketing Interactive Media Bechmarking Survey 2022, it is the #1 beauty fashion digital media in Hong Kong, and, according to the publication’s rate card, it is the #1 media brand on social media among premium lifestyle brands. Cosmopolitan HK publishes pieces in the beauty, lifestyle, fashion, shopping, bride, and entertainment sections.
Cosmopolitan attracts an average of 1.657M visitors per month, with 14.65% using desktop and 85.35% on mobile. Predominantly from Hong Kong, the site sees 25.39% organic, 69.66% direct, 2.93% social, and 2.02% other traffic.
Prestige
Prestige is a monthly luxury-lifestyle magazine and PrestigeOnline is its digital publication. It is owned by Burda Luxury, a subsidiary of Hubert Burda Media. Its articles and interviews focus on various topics in fashion, culture, lifestyle, wealth, celebrities, food, leisure, and jewellery. Headquartered in Hong Kong, Prestige is a regional publication with presence in Malaysia, Taiwan, Singapore, Indonesia, and Thailand.
Prestige attracts an average of 828,836 visitors per month, with 20.57% using desktop and 79.43% on mobile. Predominantly from United States, the site sees 62.57% organic, 27.21% direct, 3.67% social, and 6.55% other traffic.
Esquire
Esquire Hong Kong is magazine for “stylish and intelligent metropolitan males”. It offers pieces in verticals lik fashion, health, relationships, gear, and more. 92% of its readers are male. Esquire is owned by SCMP Hearst – a joint venture of the SCMP Group and The Hearst Corporation. The venture also owns brands in Hong Kong like Cosmopolitan, ELLE, Harper’s BAZAAR, and ELLE Men.
Esquire attracts an average of 571,503 visitors per month, with 27.68% using desktop and 72.32% on mobile. Predominantly from Hong Kong, the site sees 26.30% organic, 65.50% direct, 5.88% social, and 2.32% other traffic.
Ohpama
Ohpama was launched in 2015 by Sing Tao News Corporation. Ohpama.com provides content and events on parenting and education. The verticals it primarily focuses on are education opportunities domestically and abroad, new parents, activities for parents, and healthy living.
Ohpama attracts an average of 270,582 visitors per month, with 15.21% using desktop and 84.79% on mobile. Predominantly from Hong Kong, the site sees 48.70% organic, 22.80% direct, 26.48% social, and 2.02% other traffic.
Men Club
Men Club is owned by MenClub Publishing. It was founded in 2014. It offers content on topics such as lifestyle, fashion, technology, and entertainment. The publication has 670,000+ followers on Facebook and 100,000+ on Instagram.
Men Club attracts an average of 253,766 visitors per month, with 65.84% using desktop and 34.16% on mobile. Predominantly from Hong Kong, the site sees 34.14% organic, 48.98% direct, 14.51% social, and 2.37% other traffic.
She.Com
Launched in 2000, she.com is a popular destination among Hong Kong-based readers for advice, news, and opinion pieces in beauty and fashion. According to she.com, it has ~ 1.8M+ monthly active users, 850K+ Facebook followers, and 104K+ Instagram followers.
She.Com attracts an average of 245,040 visitors per month, with 17.30% using desktop and 82.70% on mobile. Predominantly from Hong Kong, the site sees 59.78% organic, 22.98% direct, 12.92% social, and 4.32% other traffic.
Sassy Mama Hong Kong
Sassy Mama was founded in 2011 “when a group of fun-loving mamas set out to discover the family-friendly side to Hong Kong…” The digital publication offers its readers content on what’s hot in the world of parenting in Hong Kong. It publishes articles in categories such as parenting, parties & play, travel, eat, health & wealness, and others.
Sassy Mama Hong Kong attracts an average of 119,958 visitors per month, with 20.62% using desktop and 79.38% on mobile. Predominantly from Hong Kong, the site sees 75.65% organic, 21.03% direct, 0.27% social, and 3.05% other traffic.
Forkast News
Forkast was founded in 2018 by Angie Lau – a former Bloomberg Television’s Asia anchor. A digital media platform headquartered in Hong Kong, the publication focuses on blockchain, cryptocurrency, regulations, and emerging technologies in the Asia-Pacific region.
Forkast News attracts an average of 77,941 visitors per month, with 24.67% using desktop and 75.33% on mobile. Predominantly from United States, the site sees 67.48% organic, 28.09% direct, 1.39% social, and 3.04% other traffic.
Beauty Exchange
Beauty Exchange is a digital publication that covers topics like health, beauty, style, lifestyle, entertainment, and others. It has strong social media following, with 1.2+ million followers on Facebook and 135,000+ on Instagram.
Beauty Exchange attracts an average of 40,133 visitors per month, with 11.27% using desktop and 88.73% on mobile. Predominantly from Hong Kong, the site sees 50.63% organic, 12.64% direct, 34.60% social, and 2.13% other traffic.