Digital media and publishing are constantly changing. Every new media and technology released, every shift in audience trends provides new areas for connecting and monetizing audiences.
Here are the top digital media companies in Seattle to keep an eye on.
IMDb
Allrecipies.com
Seattle Met
The Stranger
Seattle magazine
Foodista
Northwest Asian Weekly
Seattle Business magazine
The Seattle Gay News
Marijuana Venture Magazine
GRAY Magazine / GRAY Media, LLC
IMDb
IMDb – Internet Movie Database – was launched in 1990. It is owned by Amazon. IMDb is an online database of information related to films, TV series, podcasts, video games, etc. It lists everything from the case and production cre, to individual biographies, to critical and fan reviews, to plot summaries. It also publishes a Top 250 list of films – a ranking that’s based on ratings by its registered users. IMDb.com is one of the most visited websites in the world.
IMDb attracts an average of 494.2M visitors per month, with 43.48% using desktop and 56.52% on mobile. Predominantly from United States, the site sees 68.02% organic, 26.13% direct, 1.76% social, and 4.09% other traffic.
Allrecipies.com
Established in 1997 by archeology students at the University of Washington as CookieRecipe.com, Allrecipes.com is currently owned by Dotdash Meredith. Members of the community post the recipes, which are then copyedited by Allrecipes.com staff. Allrecipes.com has around 11 million followers on social media. Its recipes consistently rank at the top of SERPs and can be easily discovered via Voice search. In addition to its dynamic online database of recipes, it publishes Allrecipes magazine six times a year.
Allrecipies.com attracts an average of 92.34M visitors per month, with 21.06% using desktop and 78.94% on mobile. Predominantly from United States, the site sees 66.77% organic, 27.58% direct, 3.90% social, and 1.75% other traffic.
Seattle Met
Owned by SagaCity Media, Seattle Met is a print magazine and digital publication focused on arts, style, news, culture, food, real estate, and health and wellness in the Seattle area. Seattle Met’s reader’s media age is 46. Among the various awards and accolades received by Seattle Met over the years are the General Excellence award from the City and Regional Magazine Association and a first place in the Enewsletter category by the same association.
Seattle Met attracts an average of 954,978 visitors per month, with 24.41% using desktop and 75.59% on mobile. Predominantly from United States, the site sees 69.98% organic, 19.96% direct, 5.81% social, and 4.25% other traffic.
The Stranger
The Stranger, founded in 1991 by Time Keck, is an alternative tabloid-format biweekly newspaper. On the website, The Stranger publishes local news around housing, crime, policy, etc. Additionally, The Stranger awards annual Stranger Genius Awards to Seattle-based individuals and one Seattle-based arts organization.
The Stranger attracts an average of 671,993 visitors per month, with 35.94% using desktop and 64.06% on mobile. Predominantly from United States, the site sees 37.86% organic, 45.03% direct, 11.59% social, and 5.52% other traffic.
Seattle magazine
Seattle magazine is a monthly print publication and a website. Self-described as the “‘ownder’s manual’ for active, urban-minded people who live int he Seattle area,” Seattle magazine publishes local news and in-depth stories covering food and drink, Seattle culture, travel, fashion, and dating. Users can also find a calendar of local events and a large library of podcasts. Finally, the magazine publishes an annual list of the best doctors in the Puget Sound region.
Seattle magazine attracts an average of 51,363 visitors per month, with 33.53% using desktop and 66.47% on mobile. Predominantly from United States, the site sees 64.46% organic, 20.59% direct, 10.34% social, and 4.61% other traffic.
Foodista
Foodista is an online platform that publishes recipes, food news, seasonal food-related pieces, and videos and podcasts. It was founded in 2008 and is headquarted in Seattle. Through a structured wiki, it also allowed anonymous users to contribute recipes.
Foodista attracts an average of 47,166 visitors per month, with 33.19% using desktop and 66.81% on mobile. Predominantly from United States, the site sees 60.54% organic, 31.38% direct, 3.55% social, and 4.53% other traffic.
Northwest Asian Weekly
Founded in 1983 by Assunta Ng, the Northwest Asian Weekly is a digital news source covering local and national news, sports, business, art and entertainment, and lifestyle – with a special focus on the Asian-American community. Up until 2023, it was also a free weekly print newspaper. The Northwest Asian Weekly also publishes a community calendar of events and classified ads.
Northwest Asian Weekly attracts an average of 28,923 visitors per month, with 34.18% using desktop and 65.82% on mobile. Predominantly from United States, the site sees 62.25% organic, 20.88% direct, 12.35% social, and 4.52% other traffic.
Seattle Business magazine
Seattle Business Magazine is a magazine and website that offers news and insights into business developments and trends in the Pacific Northwest. Addditionally, SBM publishes profiles of various executives and commentary around trending issues – e.g., corporate culture, AI, hiring and recruitment, etc. Seattle Business Magazine also hows a series of annual award galas, including the Executive Excellence Awards, 100 Best Companies to Work For, Tech Impact Awards, and others.
Seattle Business magazine attracts an average of 14,092 visitors per month, with 34.10% using desktop and 65.90% on mobile. Predominantly from United States, the site sees 58.88% organic, 28.07% direct, 6.33% social, and 6.72% other traffic.
The Seattle Gay News
The Seattle Gay News (SGN) is a tabloid-format weekly newspaper owned by Stratus Group. It was launched in 1974. Current owner Mike Schultz switched it to a bi-weekly print publication, as well as placed more focus on delivering the content in an online format. On the website, SGN publishes daily pieces that cover news, op-ed, travel, features, art and entertainment, etc.
The Seattle Gay News attracts an average of 13,191 visitors per month, with 35.28% using desktop and 64.72% on mobile. Predominantly from United States, the site sees 55.74% organic, 34.44% direct, 4.67% social, and 5.15% other traffic.
Marijuana Venture Magazine
In print since 2014, Marijuana Ventue is a B2B business magazine and website focused on the cannabis industry. Marijuana Ventures publishes daily pieces in categories such as cultivation, retail, legal, and business. It also hosts an annual event called Interchange – a “cannabis event where producers, processors, and ancillary companies meet with a series of retailers in a 1:1 private setting to convey product offerings with an end goal of structuring deals.”
Marijuana Venture Magazine attracts an average of 7,415 visitors per month, with 32.77% using desktop and 67.23% on mobile. Predominantly from United States, the site sees 54.00% organic, 26.60% direct, 10.15% social, and 9.25% other traffic.
GRAY Magazine / GRAY Media, LLC
GRAY magazine was established in 2011. It’s a print and online magazine focused on design. It publishes pieces about design and features designers and their works. Users can also access GRAY’s podcast and a directory of designers. The magazine publishes a calendar of “can’t-miss design events” around the world and runs annual GRAY Awards.
GRAY Magazine / GRAY Media, LLC attracts an average of 6,335 visitors per month, with 35.42% using desktop and 64.58% on mobile. Predominantly from United States, the site sees 43.62% organic, 37.16% direct, 14.52% social, and 4.70% other traffic.