Publisher growth tactics for election season | WEBINAR
Google News should be the focus of any digital media and content publisher, given the traffic publishers receive from it every month.
However, given the multitude of changes since its launch in 2002, surfacing in Google News search results requires a greater degree of expertise and finesse than ever before.
For digital publishers, staying ahead of these changes means applying the most up to date practices for search engine optimization (SEO) in a constantly evolving landscape.
Optimization goes far beyond finding and including keywords, and also requires a blend of on-page, off-page and technical SEO strategies.
The State of Digital Publishing (SODP) team’s work with news publishers over the years has shown us that SEO practices can be roughly divided into two camps. These two camps represent the measurability of the actions publishers take toward improving SERP visibility.
In the picture below, the two camps have been color coded to simplify referencing.
In this ebook, you will learn more about each of these factors.
This report is brought to you by State of Digital Publishing.
State of Digital Publishing (SODP) is a startup market research publisher, producing a publication and community for digital media publishing professionals, content and media owners, in new media and publishing technology.
SODP’s mission is to discover and foster sustainable digital media publishing models.SODP publishes news, educational content and research, and provides consulting that help digital media publishers and editorial marketing professionals develop their skills, advance their careers, gain better insights and achieve audience development results.
Andrew Kemp
Research Lead & Managing Editor
Vahe Arabian
Contributor
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