أسبوع تحقيق الدخل - الدروس الأساسية

Reports and resources > Monetization Week - Charting Publisher Success Ads, subscriptions, client services, e-commerce and affiliate revenue — how can publishers diversify and balance their revenue channels? There is no simple answer to that. However, there are best practices that digital publishers can learn from. To help digital publishing and news media professionals gain a deeper understanding of the pitfalls and advantages of various monetization strategies, we assembled a panel of experts to share their experience. Monetization Week is a part of our efforts to expand educational opportunities for digital publishers. A lot has changed over the past few years. From the increasing distrust in the media, to the rollout of AI Overviews, to the rapid integration of AI technologies in newsrooms, it can be tough to find the right path forward. That’s what we aspire to do with this and other events we produce: Help digital publishing and news media professionals identify the most fitting monetization and audience growth opportunities. What you will learn Ad vs. subscription revenue: Analyzing performance and modelsThe release of Google’s Helpful Content Update triggered a decline in publisher revenues across the board in 2023. How did ads fare when compared to subscriptions and what can publishers do to improve monetization and revenue streams moving forward? Fact or fiction: Busting 10 Common Myths About Native Ads Publisher ad revenues are taking a hit due to the rising use of ad blocker software and plug-ins in recent years. Can native ads help boost publisher revenues going forward? Explore the reality behind the most common myths surrounding native ads to learn more. Exploring Offline and Online Synergies in Publisher Monetization As a publisher diversification is the key to sustainable monetization. Putting all your eggs in one basket – be it online or offline – is not a reliable strategy. In this article, two experts share their publisher experiences in digital (affiliate) and offline (events) monetization. Building the optimal monetization team Publishers face some hard questions in 2024 with the changes in the industry and dwindling traffic (and revenues). What are the different ways in which monetization can be optimized in this new market? This panel discussion explores divergent experiences about building and upgrading monetization teams, with a special focus on in-house teams vs outsourcing. Developing sustainability with first party data strategies Google will pull the plug on third-party cookies by the end of 2024. The time is now for publishers to establish pipelines to collect and utilize first-party data. On the final day of the SODP Monetization Week, Vahe Arabian explains the various first-party data strategies that can help publishers develop sustainable and privacy-friendly monetization opportunities Monetization Week as Shared by… Susanne Sperling Founder Stratechmedia Linkedin Learn more ➤ Susanne Sperling Founder of StratecMedia and recognized as a Publisher Ambassador, I leverage my extensive expertise to champion the rights and potential of publishers in the ad tech space. With over 15 years in the online media industry, I have deep insights into ad tech, martech, programmatic, prebid, app monetization, digital media, and publishing. Previously, as the Chief Commercial Officer (CCO) and Chief Financial Officer (CFO) at bold.dk – a premier online media platform in Denmark – I played an instrumental role in driving its growth. Under my leadership, bold.dk saw an impressive revenue hike of over 25% within a year. My tenure at bold.dk is marked by key achievements such as: Catalyzing bold.dk's ascent from 35th to 5th position in the Danish online index. Pioneering bold.dk's digital transformation, which encompassed the mobile app launch, webshop initiation, GDPR alignment, and setting up programmatic sales. Cultivating a work culture rooted in empowerment and flexibility, embodying the belief that "Monday is a good day". Today, at StratecMedia, I continue to empower publishers, helping them navigate the intricate landscape of digital advertising, ensuring transparency, fairness, and optimized revenue potentials. My strength remains in building dynamic teams, fostering a positive work environment, and instituting efficient operational routines. Gabriella Petrova Head of Revenue Operations PhoneArena Linkedin Read more ➤ Gabriella Petrova Experienced ad tech professional, accustomed to delivering results. At PhoneArena, Gabriella is in charge of: - Overseeing revenue streams (incl. display advertising, video, affiliate, etc.) - Revenue diversification; - Leading TechOps and commercial partnerships - Strategizing and following industry trends - Identifying growth opportunities Radu Tyrsina CEO ReflectorMedia Linkedin Learn more ➤ Radu Tyrsina Overseeing continuous growth at ReflectorMedia through our collection of online brands. One of the largest and fastest-growing online publishers, with WindowsReport.com being the leading property, alongside the following: MacObserver.com VPNCentral.com GamesErrors.com SecurityEscape.com FirstSiteGuide.com and more to come. Radu Cotarcea Managing Editor and Co-founder CEE Legal Matters Linkedin Twitter Learn more ➤ Radu Cotarcea Radu Cotarcea is a managing editor and co-founder of CEE Legal Matters, a print and online publication for and about legal professionals in Central and Eastern Europe. Having founded the digital and print publication over a decade ago, Radu has since grown it into the #1 destination for the legal market in the region, with online readership of 47,579 visitors per day, with an average of 2.53 visits/visitor and 7.55 pages/visit. The highly targeted and engaged audience has allowed Radu to diversify the revenue streams for the publication and currently includes but is not limited to subscriptions, brand partnerships, advertising, and offline and online events. Radu has 15 years of experience working in the digital space with a primary focus on audience growth and engagement. Ivo Bobal Publisher Development Manager, Romania Geozo Linkedin Twitter Learn more ➤ Ivo Bobal With over 15 years of experience in the digital marketing industry, Ivo Bobal has held key roles in Publisher Development and Business Development, leveraging his expertise to cultivate strong relationships and identify strategic opportunities. His diverse background includes immersion in digital performance advertising, where he gained invaluable insights into client needs. At Geozo, Ivo manages Publisher Development in the Romanian market, leading efforts to strengthen publisher partnerships and boost revenue growth. Vahe Arabian Founder State of Digital Publishing Linkedin Read more Vahe Arabian With over 15 years of experience in digital media publishing and SEO, Vahe founded State of Digital Publishing, an online publication and platform that covers trends, perspectives, and tech reviews for online publishing and media professionals. His mission is to help publishers grow their digital media properties using SEO and content strategy and to create a community that fosters knowledge sharing and industry collaboration. About the Report Producer This report is brought to you by State of Digital Publishing. State of Digital Publishing (SODP) is a startup market research publisher, producing a publication and community for digital media publishing professionals, content and media owners, in new media and publishing technology. SODP’s mission is to discover and foster sustainable digital media publishing models.SODP publishes news, educational content and research, and provides consulting that help digital media publishers and editorial marketing professionals develop their skills, advance their careers, gain better insights and achieve audience development results. Vahe Arabian Contributor Recommended Resources

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