Publisher growth tactics for election season | WEBINAR
How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.
Valued at more than US$250 billion, the influencer industry is the centre of the digital economy. Popular haul videos, where influencers display and discuss a recent collection of purchases, and unboxings — videos where content makers open, showcase and review new products — have long been promoting endless streams of consumer goods that can be purchased with an easy […]
People on TikTok tend to follow accounts that align with their own political beliefs, meaning the platform is creating political echo chambers among its users. These findings, from a study my collaborators, Yanlin Li and Homero Gil de Zúñiga, and I published in the academic journal New Media & Society, show that people mostly hear from voices they already agree with. […]
Technologies to enforce the Australian government’s social media ban for under 16s are “private, robust and effective”. That’s according to the preliminary findings of a federal government-commissioned trial that has nearly finished testing them. The findings, released today, may give the government greater confidence to forge ahead with the ban, despite a suite of expert criticism. They might also alleviate […]
The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume content, they experience it – laughing, sharing and commenting. And brands have caught on. The days when people sat through a 30-second TV ad because they had no choice are long gone. Now they can quickly swipe past anything that […]
First-party data is finally taking center stage. Buoyed by concerns over third-party cookie deprecation, 78% of publishers are investing in first-party data strategies. The reason? Quite simply, personalized and more relevant user experiences lead to higher engagement and conversion rates. At the same time, publishers are motivated to drive strong advertising performance across multiple channels, […]
If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts over text, surveys have found. But which types of visuals work best? While anecdotal […]
While email has been one of the most effective ways of reaching and engaging audiences for decades, 2023-2024 has seen a fresh wave of interest from publishers in utilizing newsletters to grow and nurture their audience.
In an era when people trust news less than ever, how can journalists break through and attract the attention of average people to provide information about their communities, the nation and the world? By not complicating things. Our research, published in Science Advances, shows that simple headlines significantly increase article engagement and clicks compared with headlines that use […]
As with all things technology, social media innovates and evolves at a dizzying pace. Driven by prosumerism, the changes to social media platforms are often defined by the users themselves- as the demographics change, so too does the user behavior and, with it, the platforms themselves. From the birth of Facebook in 2004 to the […]
Social media apps regularly present teens with algorithmically selected content often described as “for you,” suggesting, by implication, that the curated content is not just “for you” but also “about you” – a mirror reflecting important signals about the person you are. All users of social media are exposed to these signals, but researchers understand […]
Founded in 2012 by Scott Purcell and Frank Arthur, Man of Many is an Australian independent digital publication on men’s lifestyle. Earlier this year, Man of Many partnered up with NBC Universal to create an immersive experience for the premiere of Argylle in Sydney. Featuring a curated guest list of more than 400 attendees, this […]
This article is written within the framework of Möbius, a European Commission-funded initiative that explores the impact digital prosumers have on reading and writing habits. BookTok is one of the most interesting innovations from the digital readership space. BookTok is a trend and hashtag on TikTok with such impact it won the FutureBook Person of […]
I can’t say I was overly surprised when I read earlier this month that Facebook’s pivot away from news, reported last year, had led to a drop in traffic to a host of publications. As tensions between the social media network and publishers have continued to escalate, Facebook parent Meta has made no bones over […]
Andrew Kemp, Managing Editor of State of Digital Publishing, and Corinne Podger, Director & Principal at The Digital Skills Agency, discuss TikTok publisher strategies. Whether you’re an established publisher or just starting out on the platform, this session will provide valuable tips and best practices for creating engaging content and maximizing monetization opportunities on TikTok. […]
Since 2005, more than 2,500 local newspapers, most of them weeklies, have closed, with more closures on the way. Responses to the decline have ranged from luring billionaires to buy local dailies to encouraging digital startups. But the number of interested billionaires is limited, and many digital startups have struggled to generate the revenue and […]
The number of publishers embracing TikTok is on the rise as they attempt to appeal to younger audiences with their nigh insatiable demand for short-form video content. News publishers in particular are trying to reach younger audiences, who have shown a lack of interest in traditional news channels. TikTok reaches 40% of 18–24s across all […]
