Publisher growth tactics for election season | WEBINAR
How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.
Virginie Dremeaux is VP, Marketing & Communications, International at FreeWheel, a Comcast company that combines the targeting and measurement of digital with the scale and quality of linear TV. Over just a few years, Virginie’s role has expanded to include various responsibilities at a senior-management level in marketing, product marketing, event marketing, thought leadership and […]
LinkedIn has long ceased to be a platform dedicated to employees and job seekers. Years ago, it used to be a niche channel. Today, it is one of the biggest and most important social media platforms with huge potential for publishing. The benefits of using a LinkedIn account properly can be broad: from the growth […]
How can publishers leverage panels to understand consumer behavior and better serve their advertisers in the cookieless future? With the depreciation of identifiers like cookies, mobile IDs and hashed emails, publishers may feel like they’re losing the ability to understand their audience’s behavior and the impact of ad exposure on their platforms. Panel-based measurement not […]
Podcasts took the world of the news by storm. We’ve been observing the growing popularity of this phenomenon in the last years – more and more people are falling in love with podcasts. No wonder, it’s a much better idea to listen to the news, comments, or interviews in this form than, for instance, trying […]
Clubhouse is one of the most talked-about innovations in social media and has received a lot of hype. What exactly is it, how has it grown so fast, and how can digital publishers use Clubhouse effectively to build and engage a network of new audiences? What is Clubhouse? Clubhouse is the world’s first (and so […]
The Chinese social media platform TikTok has exploded since it emerged on the scene in late 2016. After it became available worldwide in 2018, the video-sharing network rapidly gained popularity. In 2019, TikTok brought in between $200-300 million USD globally and by October 2020, the app surpassed two billion mobile downloads—making it the seventh most […]
We’re shining a spotlight on the many vertical publishers that are currently thriving. Welcome to the “Vertical Heroes” series of interviews. Few industries have been impacted by Covid-19 so wholesale as aviation. S&P Global Ratings predicts a drop in global air passenger traffic by up to 70% across all of 2020, with a return to […]
Innovid, the only independent advertising and analytics platform built for television, today announced additional findings from its commissioned research report, 2020 Consumer Attitudes on Personalized Advertising. The report sheds light on the personalization and privacy preferences of the “Now Consumer” as people continue to build new habits for how they socialize, shop, work and respond to […]
Allison Murphy is Senior Vice President, Ad Innovation at The New York Times Company with a passion for revenue strategy, product innovation and org transformation. Her favorite thing is building and evolving smart teams who get stuff done. What led you to start working in the advertising and publishing industry? I’ve always loved journalism, dating back […]
What led you to start working in the news content recommendation space? I started my career in the energy industry in the US back in 2005. I worked 12 years in the Energy Industry. The energy industry is very data intensive and very early in my career I got exposed to big data projects. I […]
Online magazines have become an inseparable element of the publishing world and their growth is particularly noticeable today. The reason for this situation is technological development, the increasing popularity of reading on mobile devices, and especially the pandemic situation which has changed people’s needs. However, even in such favorable circumstances, digital magazines need a promotion […]
We’re shining a spotlight on the many vertical publishers that are currently thriving. Welcome to the “Vertical Heroes” series of interviews. With scientists and academics mobilizing to face down the COVID-19 pandemic, humanity’s hopes rest on what they discover through testing and research. Vast amounts have been written about coronaviruses and other contagious diseases, as […]
Having a degree in graphic design what led you to start working in the augmented reality industry? Okay, stay with me because this is going to make sense, but I think the two industries are completely aligned. To me, augmented reality (AR) is a natural outgrowth of graphic design, and better yet, it brings together […]
With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. As politicians, businesses and commentators vie to see how frequently they can say “unprecedented times”, the COVID-19 outbreak has encouraged people to seek out more […]
With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. Sport is big business, and few know this better than Andy Roberts, director of strategy and planning at YorMedia Solutions. This full service agency works on Planet […]
Mh: how are you retaining your audiences? MS: We can see that the percentage of our returning audience is increasing, and we think this is due to their commitment to the cause FairPlanet stands for and serves. They seem to appreciate our value proposition of combining fact-based journalism and solution-oriented activism. Mh: what are the […]
