Publisher growth tactics for election season | WEBINAR
How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.
With so much negative coverage of news publishing, we at Bibblio wanted to shine a spotlight on the many vertical publishers that are thriving. So we created an interview series called “Vertical Heroes”. In this first edition, Simple Flying founder Arran Rice takes us through the success of his go-to publication for aviation geeks. Bibblio CEO Mads Holmen […]
John C. Besley, Michigan State University and Anthony Dudo, University of Texas at Austin Communication experts love to tell people to know their audience, but it is not always clear what they’re meant to know. Knowing someone’s age, education and gender is nice. So too is knowing context about economic, educational, cultural and ideological background. […]
What’s Happening: An analysis of the probabilities and opportunities for local journalism with smart city devices identifies relationships in the value local news provides to communities. It also provides insight into the difference in serving local news on public devices (smart city technology) compared to personal devices. Why It Matters: Stephen Jefferson, founder of Bloom, […]
What’s Happening: A new metric for evaluating push notification strategies, Subscriber Lifetime Value (SLTV), has been identified through a study done by Marfeel. The firm conducted extensive research to find optimal push notification strategies for customer engagement to increase the value of push notifications. Using Marfeel’s automated push notification feature, MarfeelPush, publishers can generate an […]
Content Insights is the company that created the next-generation analytics solution to one of the biggest problems facing the online publishing industry: how to move past single metrics and find a more comprehensive approach to measuring content performance. The goal is to reveal the human behavior behind the stats and data and help media businesses […]
What’s Happening: The past decade or so has seen a massive shift in the way journalism is done. Print journalism is in its decline and even journalistic sites that exist primarily on the web have seen layoffs. This shift has allowed for the growth of entrepreneurial journalism, which has been in an uptick over the […]
What’s Happening: Chalkbeat, a nonprofit news publisher that covers K-12 education, was investigating the public school system in Detroit, Michigan to uncover the reasons why one in three elementary students switched schools every year. No one knew why this was happening, but the traditional journalistic approach wasn’t working. Privacy of the students and having a […]
What’s Happening: In the ever-changing news media industry, publishers are constantly trying to stay ahead of the curve on emerging technology, trends and best practices. Nonprofit news outlets, particularly, voice a desire for more knowledge and data-sharing about journalism partnerships. Why it Matters: Partnership journalism is a broad umbrella term for two news organizations that […]
What’s happening? Owing to the daunting feats accomplished by TicToc, over the last 12months, Bloomberg is taking another step further. The company is set to expand TicToc social news network beyond twitter. Digging deeper: According to Bloomberg, “within the first 12 months, TicToc has topped 500,000 followers (currently, it has 516,000). Today it has around […]
What’s happening? Welcome to the festive period of the year! This is the best time to familiarize yourself with the top trends on Pinterest. In this article, you’re going to learn the top 100 trends from various fields– News, Beauty, Celebrations, Food, Home, Lifestyle, Parenting, Style, Travel, Trends, Weddings. Digging deeper Nana Bijou said, Cinderella […]
What’s happening: The Reuters Institute at Oxford just released a new research report, The Future of Voice and the Implications for News. With smart speakers and audio journalism emerging as here-to-stay trends, the topic is relevant to today’s digital news publishers who don’t want to miss the boat on new technology. According to Adam Tinworth […]
What’s happening: A recent report from the Agora Journalism Center suggests that newsrooms practicing public-powered, engaged journalism are finding some measurable success. The questions and debate over engaged journalism — connection, collaboration and interaction between publishers and their audiences — are hot topics in today’s newsroom. While the benefits and results of such audience engagement has […]
What is the deal about Reddit? The land of memes, trolls, karma points and a set of rules that seemed to be miles away from the grown-up world and completely forbidden to self-promotion and commercialization. Brands have tried to reach the younger generations that reign this platform and failed, like when in 2012 Businessweek and […]
Do you struggle to drive traffic to your website, and suffer from low engagement rates on content do you get eyeballs to? You’re not the only one, but a poor plan of action isn’t a great way to boost your marketing productivity. It’s hard to drive people to your editorial, but even harder to make […]
What’s happening: NYT is launching a groundbreaking new feature this weekend in its annual Voyages issue of the Sunday Magazine: a nearly text-free magazine, with words replaced by photographs from all over the world with a corresponding soundtrack. Why it matters: This sonic journey around the world is not only a first for the Times, […]
One of the golden rules of digital marketing is meeting your audience where they are. With 1 billion monthly active users by June 2018, there is a good chance that the audience you are trying to reach is currently on Instagram. It has become one of the world’s most popular photo-sharing apps, and the numbers […]
