Publisher growth tactics for election season | WEBINAR
I can’t help but roll my eyes at some recent takes on the impact of ChatGPT. There’s a deluge of content being created on the subject, with so many outlets and commentators rushing to cover the subject. Yes, I’m also guilty of visiting this trough more than once. I’ve returned to the subject as the […]
Plagiarism is a rarely discussed reality within the digital publishing industry. A quick search online will turn up any number of academic discussions about the hidden cost of plagiarism in higher education, both to academic institutions and the wider economy. For digital publishers, however, plagiarism is often pitched in terms of safeguarding against writers passing […]
I talked last week about the dangers of investing heavily in social media platforms with a high signal-to-noise ratio. Yet despite my caution, it’s hard to argue against the numbers showing audiences in general switching over to social media networks for their news and entertainment, with younger generations in particular heading to TikTok in their […]
I’m going to admit something apparently controversial for a member of the media: I’ve never really liked Twitter. Hardly the most courageous time to be making such a statement, I know, but better late than never I guess. I’ll avoid the whole “Twitter was better before Musk” debate, because frankly I wasn’t a fan in […]
It’s been something of an odd week, as concerns about the dour economic outlook encouraged further job cuts in the publishing industry. Vox Media — which publishes Vox, The Verge and the New York Magazine, among others — announced on Friday that it had laid off 7% of its workforce. Vox joins a growing list […]
After spending the last few weeks playing with ChatGPT and reading various hot takes on the technology’s “transformative” nature, I thought I’d risk throwing my hat into the ring. The large language model (LLM) has seemingly alarmed and delighted observers in equal measures. On the alarmist side of the spectrum, we’ve seen reports ranging from […]
While warning signs of a global recession have been mounting for months, a new report has sent a clear signal to publishers that they need to prepare for leaner times. UK advertising industry body IPA’s quarterly report into the marketing sector, which was released on July 21, showed an increasing sense of pessimism among professionals […]
Editorial workflows are integral to the publishing process — they allow for an idea to be brought to life and then presented to an audience. Whether the process is carefully documented or lives in “muscle memory”, every publisher uses one to create and distribute content. Successful publishers, however, don’t just have a content creation process. […]
Office Hours Join Vahe Arabian, founder of State of Digital Publishing (SODP), and Andrew Kemp, managing editor of SODP, as they discuss the company’s editorial workflow, how the team copes with common challenges daily and learn how to build an effective editorial workflow. About SODP As a hybrid publisher and consultancy for publishing brands, State […]
The advent of digital publishing has created new ways for brands to reach audiences beyond traditional marketing. While brand publishers have been around for more than a century — think Michelin and John Deere — the digital world has allowed organizations of all sizes to enter the space. Brands now have easier access to the […]
Poor site speed is one of the biggest roadblocks to publishers’ audience acquisition ambitions. People lose interest in content they can’t access instantly, leading to increased bounce rates and lower conversions. Improving site speeds by as little as 0.1 second can boost conversions rates by up to 10%, a study by Deloitte found (PDF download).1 […]
Google Discover was introduced in 2018 with the goal of changing how the search giant’s users interact with content.1 Discover’s launch was, in effect, a rebranding of the Google feed that was introduced the previous year. Google described Discover as providing two main functions; keep users up-to-date and provide recommendations when they are not actively […]
Google Web Stories are tappable, interactive, and immersive content that are similar to Instagram and Facebook stories. Launched initially as AMP Stories in 2018, Google rebranded this visual format to Web Stories in 2020,1 perhaps in part owing to the somewhat controversial nature2 of AMP technology in the digital publishing arena3. In their updated and […]
The news licensing program is slightly more than a year old and is already under pressure to do more to support news publishers Google News Showcase has signed up more than 1,000 publishers since its launch in 2020,1 but Google is already under pressure to do more to support the publishing industry. Google licenses and […]
Appearing in Google’s Top Stories carousel is the holy grail for digital news publishers. It not only provides great exposure for news content — appearing above relevant Google Search results — but is a great way to boost organic web traffic. The Top Stories carousel is a search engine results page (SERP) feature that leverages […]
