Publisher growth tactics for election season | WEBINAR
In the past year, The Guardian’s paid member base went from 50,000 to 200,000 — an incredible increase in any industry. Its membership program was introduced in 2014; although it got off to a slow start, ramped up promotions in July 2016 brought in a flood of eager members and inspired The Guardian to aim […]
On the heels of its Snapchat Discover launch, The Washington Post says it will provide up-to-the-minute news on the channel throughout the day. While most publishers have editions that update daily or weekly, The Post will be updating its content no less than twice daily in an attempt to provide users with the latest breaking […]
Within the next several weeks, The New York Times is set to launch a new Snapchat Discover channel. According to the Times’ Assistant Editor Steve Duenes, the channel will feature visual storytelling that’s anything but boring — with animation, video, and photography in the mix. The channel, which will be available in the U.S. and […]
Could newsroom automation be the key to increasing your company’s bottom line? During a discussion panel at the recent news: rewired conference, it was revealed that not only can an automated newsroom increase staff efficiency and productivity, it can also cut costs. Organizations such as BBC are already putting this into practice. The Alto project […]
According to a recent announcement from Time Inc., two of the company’s brands — Essence and Entertainment Weekly — will be partnering with Snapchat Discover. Each brand will release visual-based editions on Snapchat each week, similar to People’s daily edition. Users can look forward to Snapchat exclusives and special features for both brands. Time’s ongoing […]
Vertical publishing is everywhere these days, and now Huffington Post is on the bandwagon with The Scope — its new editorial brand focused on health. Although housed on HuffPo, The Scope is a niche pursuit that’s decidedly different from HuffPo’s highly generalized, scale-focused content strategy. There are definitely benefits of vertical publishing and are eager […]
On the last day of January, Buzzfeed’s Dorsey Shaw noticed something different on Twitter; namely, the presence of a video view counter positioned beside the timer. Mashable picked up the story on the very same day, confirming with a Twitter rep that the video view count feature was being tested on a limited scale. Are […]
With the rise of “smart” technology and voice-command devices, it’s becoming easier than ever to find online information without having to type, point or click. For example, the Amazon Echo Dot can retrieve information and even control devices around the house. It’s clear that voice-enabled technology is changing the landscape of the Web, leaving digital […]
State of Digital Publishing has learned that the image-sharing site Pinterest is gaining page views, while Facebook is losing them. An estimate from eMarketer proposes that Pinterest growth will reach 69.0 million users in 2017 in the U.S. alone, as opposed to last year’s estimated 63.2 million users, leaving SODP to ask what’s behind the […]
Changes are coming to Facebook — namely, you’re going to start seeing longer videos in your newsfeed. State of Digital Publishing has learned that the social media empire is planning to reward video publishers whose clips are 90 seconds or longer. Comparable to the metric employed by rival YouTube, this new emphasis on watch time […]
