Publisher growth tactics for election season | WEBINAR

Aphrodite Brinsmead

Aphrodite is a product marketer with over fourteen years of experience in the B2B technology industry. She currently works at Permutive, an ad tech company that partners with publishers to help them increase data-driven ad revenues while protecting user privacy. As part of the product marketing team, she is responsible for product messaging, market intelligence, analyst relations and supporting the US sales team.

Third-party Cookies Are a Tiny Piece of the Problem; We Need to Focus on Data Ethics in Advertising

The volume of consumer data is growing rapidly, fueled by video streaming needs, connected devices and apps and an increasing need to share content and communications digitally. Especially since many of us now work from home. Research firm, IDC, predicted that more than 59 zettabytes (ZB) of data was created, captured, copied, and consumed in […]

Consumer Trust Is the Future of Digital Advertising

Consumer trust across institutions is declining. This is just one finding from Forrester’s ‘Trust In The Age Of The Customer’ report, published in November 2020. The same report also shows consumers are increasingly worried about misinformation spread by news publications, the research states: “During the course of the pandemic, consumers became less trusting.” Consumers are […]

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