Publisher growth tactics for election season | WEBINAR
Poor site speed is one of the biggest roadblocks to publishers’ audience acquisition ambitions. People lose interest in content they can’t access instantly, leading to increased bounce rates and lower conversions. Improving site speeds by as little as 0.1 second can boost conversions rates by up to 10%, a study by Deloitte found (PDF download).1 […]
Social media distribution has a big role in developing audience interaction and engagement for publishers. According to 2018 research from the Pew Center, 47% of the US population get their news on social media at least sometimes, up from 44% in 2016. And for most people, social platforms are becoming the internet. According to a […]
What is storytelling? Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the plot, the audience understands something new and remembers significant facts and ideas. As consumers, we are constantly bombarded with content. We have information overload from every angle – TV, radio, social […]
OTT (over-the-top) is the practice of delivering video and other media over the internet, bypassing cable, broadband and satellite platforms. The term is usually applied to video-on-demand streaming services like Netflix, Disney+, Prime Video, Hulu and more. OTT content can be accessed through a computer, a mobile phone, or through a smart-TV or a conventional […]
There was a time when speaking commands or questions to a machine and receiving an answer was something out of a science-fiction future. Well, for more than 110 million people in the US alone, that’s their everyday present. According to Gartner, 30% of searches will be conducted via voice in 2020. Voice is the default […]
Podcast discovery: optimizing for search engines and podcast apps and directories There are 750,000 podcast shows out there, with 30 million episodes. Podcasting is a growing advertising market, that stands to grow to $1.6 billion by 2022. If you want your show to stand out, you have to think about how your audience can discover […]
Regardless of your place in the digital publishing landscape, you likely produce content to drive traffic, engage with an audience and spur conversions. It doesn’t matter if you want the reader to subscribe, come back for more, click an advertisement or buy a product: your online marketing strategy depends heavily on consistently publishing strong high-quality […]
