Publisher growth tactics for election season | WEBINAR
Publishing brands rebounded from the Covid decline last year on the back of strong digital revenues and dealt the “infodemic”, as audiences showed signs of burnout with the news agenda. The hastened decline of print saw publishers accelerate their digital transformations and investment in new subscription models. They also continued to rebuild trust in an […]
With 73% of people now accessing news through “the side door”, according to the Reuters Digital News Report 2021, content syndication is a key growth hacking strategy for publishers in their drive to reach larger and more diverse audiences. What is content syndication? Content syndication means republishing content on one or more websites and/or platforms. […]
User-generated video (UGV) is now an integral journalistic component in providing both access to factual, trustworthy and unbiased information, as well as a deeper understanding of, and connection with, news events shaping the world today. Indeed, some of the most important stories of recent years have featured so prominently on the news agenda because of […]
Informed observers have been predicting that the internet would transform commerce since the 1990s, but 2020 was the year their prophecies finally came true. Shoppers were pushed online in more significant numbers than ever before, and, quick to capitalise on this trend, the social media giants began positioning themselves to reinvent shopping. The result – […]
