Publisher growth tactics for election season | WEBINAR
Not so long ago, local newspapers faced little competition. As Warren Buffett would say, the local newspaper used to have a fantastic moat. The world has changed since then. The future of local media has become extremely uncertain. This is because of the shift to a digital, mobile, and platform-dominated media universe. That said, there’s […]
The world of digital publishing has continued to be extremely competitive. Ultimately, today’s most successful publishers are investing more in reader engagement than on reader acquisition. For instance, the Financial Times now spends three times more on reader engagement than acquisition. 59% of publishers, however, do the opposite. Top-performing publishers like the FT are also seeing that less is more when […]
In order to survive in the modern marketplace, publishing companies both large and small need to practice almost constant innovation to remain financially viable. Whether yours is a large for-profit Fortune 500 company or a small town non-profit weekly newspaper, you simply can’t afford to only rely on your existing monetisation strategy. Anyone in the […]
AI has crawled its way into the media industry, where it is beginning to make a huge impact. It is step by step revolutionising content development, user experience, video workflows, SEO, digital marketing, and lots more. Some of the big players in the media industry, such as BBC or the New York Times recognised this already a little […]
Apple launched its new subscription service called “Apple News Plus” in March 2019 in the US and Canada. And you probably know that the company plans to launch this service in the UK and Australia in autumn 2019. As is often the case with Apple announcements the reactions after the launch ranged from “a disappointment” to […]
