Publisher growth tactics for election season | WEBINAR
The latest technology and cryptocurrency buzz is NFTs, or “non-fungible token.” Non-fungible means that it is not able to be traded or replaced with something else, typically of the same value. Unlike money, in which large bills can be replaced with smaller bills equaling the same value, NFT’s have unique properties — a string of […]
There may be no better time than the present to have a podcast as part of your digital content strategy. One of the most important considerations when it comes to successful podcasting is episode recording. After all, if you aren’t able to end up with a quality podcast recording that your audience can listen to […]
As digital publishers, we are always looking for new and innovative content formats to reach our readers and potential new audiences. Here are five to try this year. Visual-first Stories Did you know that a text story that contains a picture every 75-100 words is more likely to go viral on social media? That’s what […]
Clubhouse is one of the most talked-about innovations in social media and has received a lot of hype. What exactly is it, how has it grown so fast, and how can digital publishers use Clubhouse effectively to build and engage a network of new audiences? What is Clubhouse? Clubhouse is the world’s first (and so […]
Declining ad revenues. Increased competition for subscribers. Fake news. Information overload. Dominance of social media platforms. Distrust of the media. These factors have been playing out on the media stage over the past few years, creating an extremely blurred line between content and journalism — as well as concern over the future of true, objective, […]
The end-of-year holiday season is a boon for digital business and spending, and this year looks to be even more so. With the COVID-19 pandemic, more people throughout the year have been relying on the Internet shopping for all of their needs. Google Ads reports that this year’s holiday shopping began even earlier than usual, with […]
Digital publisher advertising revenue has been in decline, particularly hard hit by the COVID-19 pandemic as advertisers began canceling accounts or drastically scaling back. Publishers have pivoted to other revenue models and made tweaks to their own ad monetisation strategies in response. One model that many publishers have increasingly looked to is that of advertising […]
For two-thirds of people around the world, video is the number-one source of information — and more than 75% of all video viewing is done on mobile. Just take a moment to let that sink in. Two out of three people go to videos for information first and do so largely on their mobile devices. […]
The Chinese social media platform TikTok has exploded since it emerged on the scene in late 2016. After it became available worldwide in 2018, the video-sharing network rapidly gained popularity. In 2019, TikTok brought in between $200-300 million USD globally and by October 2020, the app surpassed two billion mobile downloads—making it the seventh most […]
Today’s digital publisher needs a variety of revenue streams. For many, though advertising remains a monetization pillar, it has been in a steady decline. Subscriptions or memberships are also generally a strong monetization strategy. But as the need to diversify revenue methods continues to grow, many publishers are looking at new strategies — such as […]
What’s Happening: Facebook is giving human-curated journalism another shot, after an infamous failure in the aftermath of charges of political bias. A team of about 10 people will be in charge of choosing high-quality articles that will appear at the top of the News Tab. Why it Matters: Following in the footsteps of Apple News […]
Live, streaming video has seen a huge surge in popularity since it took the digital world by storm around 2015-2016. More audiences are engaging with live video than ever before on various platforms. Streaming subscription services have seen more success than many subscription models for other content products, and some industries are leading the live […]
What’s Happening: Nine years ago, Emily Weiss started a beauty blog called Into the Gloss. Today, that blog has evolved into Glossier, an online shopping brand selling beauty products along with Weiss’s personal views, advice and tips. Glossier is now worth $1.2 billion, selling one of its £14 Boy Brow products every 32 seconds. Why […]
What’s Happening: Tech Trends Report from the Future Today Institute (FTI) is its 12th publication, and the biggest report ever with a 30% increase over the 225 trends identified last year. This increase to covering over 300 is largely due to the advancement of so many different technologies, causing acceleration across many fields including digital […]
What’s Happening: The second edition of Advertising Week APAC (#AWAPAC) took place July 29 through August 1, 2019 in Sydney, Australia. The conference is aimed at marketing, advertising, media, technology and design professionals, bringing business and creative perspectives on key business trends and issues that shape today’s global industry, along with networking and socializing. Why […]
What’s Happening: Google has confirmed that it is making changes to its Chrome internet browser, closing a loophole that made it possible for websites to detect and intercept users who were privately browsing in incognito mode. Why it Matters: The Google Chrome change will take effect on July 30. For digital publishers who use metered […]
