Publisher growth tactics for election season | WEBINAR
Fifty years after the police raid of the Stonewall Inn bar in New York that became a catalyst for gay rights, media treatment of the LGBTQ+ community has made extensive progress, yet continues to have setbacks and many areas for improvement. Representations of LGBTQ+ people in news and entertainment began a significant increase in the […]
What’s Happening: Amazon Prime Day brings much competition among digital publishers looking to win the affiliate war with consumers, and offer the best deals possible. But Amazon came under fire on Prime Day 2019, as its workers were on strike for higher wages and better working conditions. Why it Matters: The shopping “holiday” created by […]
What’s Happening: Since the advent of smart phone texting and social media, those cute, popular little content emojis have become a cultural phenomenon, with new ones constantly being developed. According to Adobe’s first ever Emoji Trend Report, those cartoon-like images have evolved to become an important piece of the digital marketing puzzle. Why it Matters: […]
What’s Happening: The Economist released its 2019 annual report (operating on a fiscal year that ends March 31). Overall, the report shows that revenue hit a record high for the media brand, though it only grew by 1.3%. The Economist remains on stable ground financially, with areas of concern being slowed revenue growth in spite […]
What’s Happening: Hub, a company that helps news publishers build financial sustainability, has analyzed its client revenue data each year since its launch in 2016. This year’s review has provided the most sophisticated data yet, and revealed insights into one clear finding: the biggest factors that impact revenue are the organization’s brand and audience. Why […]
What’s Happening: The popularity of the app TikTok, which grew huge in China under the name Douyin, is making its way into Western culture — bringing in a new era in digital identity. The massive advertising budget behind TikTok, along with its organic growth, have both contributed to this expansion, which may make TikTok the […]
What’s Happening: Reuters Institute just released its Digital News Report for 2019, the most comprehensive ongoing comparative study of news consumption in the world, delivering important and timely data about the transition to digital on an international comparison basis. This year’s report, written by Nic Newman with Richard Fletcher, Antonis Kalogeropoulos and Rasmus Kleis Nielsen, […]
What’s Happening: As voice technologies grow in popularity, they are likely to move beyond home and personal use to become embedded in every aspect of consumers’ lives. The Reuters Institute for the Study of Journalism took a look and how these devices are currently being used, and their potential for news in the future. Why […]
What’s Happening: The new app, Yolo, has topped the charts as a viral hit. Since its release on May 2, 2019, Yolo has been downloaded approximately five million times and has held the top spot in the iTunes App Store for 10 days in a row. Why it Matters: Yolo’s popularity stems from teens and […]
What’s Happening: One year after the European Union introduced the General Data Protection Regulation (GDPR) law, how has the impact of it and digital privacy affected news publishers? Why it Matters: Designed to update the privacy rights of internet users and ensure that organizations are transparent and responsible when handling customer’s personal information, GDPR went […]
What’s Happening: More than ever, events that take place across the globe have a major effect on our own countries and immediate communities. The world has become our own backyard, but despite the reach of global media brands, international news is still strongly shaped by national borders. Transnational news reporting is needed to forge a […]
What’s Happening: As legacy news revenues continue to decline and large technology companies like Google, Facebook and Apple taking the lion’s share of digital advertising revenues, pay models have become an increasingly important part of the business of digital news. The Reuters Institute for the Study of Journalism released a new 2019 update to its […]
What’s Happening: With the 2019 Digital Content NewFronts week recently concluding, many key moments and events stand out as the most memorable. Here is a breakdown of some of those takeaway moments from AdWeek. Digging Deeper: BBC News presented in an effective dynamic for the attendees, with its presenters on a round platform surrounded by […]
What’s Happening: Marketing information and guidance company WARC released its Global Ad Trends report in April 2019, which focused on podcasts. The report includes key findings on ad spend, market penetration, audience data and media intelligence, to provide an overview of the state of the global advertising market. Digging Deeper Some of the key media […]
What’s Happening: In March 2019, Neue Zürcher Zeitung (NZZ) launched a new text-to-speech service to the public, as an improved version of its beta audio player released last October. The company shared some of its key lessons learned during the process. Digging Deeper: Google Wavenet is not enough for the Swiss German language NZZ used […]
What’s happening: The largest media event in Europe, the International Journalism Festival (IJF), took place in early April for the 13th year. Experienced media innovators shared knowledge and practical advice on how to drive successful change within publishing organizations, during five full days of workshops and sessions including the School of Data Journalism, organized in […]
