Publisher growth tactics for election season | WEBINAR
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the industry’s first Publisher Inventory Compatibility Score (ICS) in DV Publisher Suite – empowering publishers to better understand how their content is perceived by advertisers. ICS fuels optimization efforts and showcases inventory value to potential buyers. Unlike aggregate scoring […]
LiveIntent commissioned research finds 87% of publishers and marketers are actively invested in email and 94% are prioritizing scaling their email programs this year. LiveIntent, the people-based marketing platform that reaches 290 million logged-in people each month via its 2,500 brands and publisher partners, today announced the findings of a commissioned study that examines how […]
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth survey on “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” The report examines how digital publishers and brands are addressing consumer engagement in the post-cookie landscape. 200 senior decision-makers […]
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the results of a new study examining publisher challenges amid COVID-19. For the study, DV’s Publisher Division commissioned a survey of 300 executives in the digital media sector, including digital publishers and supply-side platforms. The survey was conducted online from September […]
September 2020: Web Masters is a brand new podcast that explores the history of the Internet through conversations and stories with some of its most important innovators. You can listen to the podcast and read the transcript here. Aaron Dinin, the host of the new podcast Web Masters, spoke with Louis Monier to discuss the […]
NEW YORK, May 07, 2020 (GLOBE NEWSWIRE) — Literally Media, the comedy and culture brand for all, announced record traffic in the first quarter of 2020. The parent media brand saw an average of a 213% year over year increase across their three brands Know Your Meme, eBaum’s World and the Cheezburger Network. The company, […]
Innovid, the only independent advertising and analytics platform built for television, today announced additional findings from its commissioned research report, 2020 Consumer Attitudes on Personalized Advertising. The report sheds light on the personalization and privacy preferences of the “Now Consumer” as people continue to build new habits for how they socialize, shop, work and respond to […]
The Canadian Press, the national news agency of Canada, chose Sourcefabric as its technology partner to develop the publishing platform powering the Local Journalism Initiative (LJI), a five-year, CAD $50 million fund to support local reporting in the country’s news deserts. The LJI project uses Sourcefabric’s Newshub, a client-facing web portal, to deliver content to […]
Indonesia’s leading digital publisher Tempo and the mobile technology company Fortumo are today launching a direct carrier billing (DCB) partnership. 255 million subscribers of Telkomsel, Indosat Ooredoo, XL Axiata, 3 and Smartfren can now subscribe to Tempo’s digital publications by easily charging the payments to their phone bill. Tempo offers any prepaid and postpaid mobile user the option to […]
As of April 16, close to 2 million COVID-19 cases have been reported worldwide. With an exploding volume of research in different disciplines being added on a daily basis, the scientific community working on this global crisis is desperately in need of help in processing this information—and now they have an AI-powered solution that can […]
This past September, Google released a change in the way they evaluate search results to elevate original reporting. The objective of this change is to reward the news outlet that first published a breaking news story by surfacing the original article in search and Google News and keeping it longer in search results. With this […]
The powerful new ID solution is a ‘graph of graphs’ grounded in partnership and privacy, creating a panoramic view of consumers regardless of browser Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame […]
By working with Permutive, Entrepreneur Media has significantly increased audience scale and revenues. In just two months, the team has used the edge-based, real-time DMP to innovate with data and drive an impressive ROI through improved campaign results and a brand-new first-party data strategy. About Entrepreneur For 42 years, Entrepreneur Media Inc. has been serving […]
The methods by which research and other academic writings are created, evaluated, disseminated and preserved — scholarly communication, is a system dates back far into human history. While many changes have taken place in scientific publishing, these functions have remained mostly the same. The system exists as a public good to facilitate inquiry globally and, […]
Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy. The research indicates that the majority of consumers online: are […]
Open Access (OA) publishing has a long history, going back to the early 1990s, and was born with the explicit intention of improving access to scholarly literature. The internet has played a pivotal role in garnering support for free and reusable research publications, as well as stronger and more democratic peer-review systems — ones are not bogged […]
