Publisher growth tactics for election season | WEBINAR
What is clickbait? Remember the last time you were reading a short article and then, just as it was becoming intriguing, you were asked to click on a link so you could jump to the conclusion? That was clickbait. The web definition According to Techcrunch, clickbait is as follows: “The intentional act of over-promising or […]
With so much digital publishing being created, it’s no surprise that there are vast archives of content stored away on various servers. However, until recently, it’s been difficult to find relevant archived stories that people might want to read and repromote. The Financial Times aims to change that. Financial Times targets social media readers The […]
Journalists have long used sources and leaks to cover major events, yet the ethical minefield that comes with naming those sources has become even more precarious. It’s easier than ever before to identify specific people from a name and a few basic stats. This creates problems for those in sensitive positions who might be taking […]
Digital publishing rapidly moved to an advertising-dominant model in the early days of online mass media, yet there has consistently been one outlier: The Wall Street Journal. Even now, this publication gets more money from its subscribers than it does from its advertisers, leading to a relatively sustainable business model. Newspaper subscription a surprising success […]
