Publisher growth tactics for election season | WEBINAR
In this special WordPress seven-part teardown series, Jeremy Fremont and Vahe Arabian explore Time.com.
In this podcast episode, the hosts analyze WIRED, a community revenue-driven futurism publication. They discuss how WIRED has added different layers of evergreen content types and conversion avenues without compromising its core audience. The hosts highlight Wired’s focus on monetization avenues, including subscriptions, affiliate revenue, and merchandise sales. They also explore Wired’s unique strategy of […]
In this episode, Vahe Arabian and Jeremy Fremont review TechCrunch, focusing on its subscription product and revenue streams. They discuss the recent news of TechCrunch shutting down its subscription offering and explore the reasons behind this decision. The co-hosts analyze TechCrunch’s website design, user experience, and SEO issues. They highlight the unique navigation bar on […]
In this podcast episode, the hosts, Jeremy Fremont and Vahe Arabian, explore Vibe.com, an American music and entertainment magazine. They discuss how VIBE.com has stayed true to its audience and grown its content operations. VIBE.com, founded in the 2000s by Quincy Jones and David Salzman, focuses on hip hop, music, and celebrity news.. The website features […]
Today, Google has begun moving away from third-party cookies with its commencement of tracking protection, a feature that limits cross-site tracking for 1% of Chrome browser users. While there is currently little to do on this particular update because, as shown in the feature screenshot below, users will be randomly chosen, it is a part […]
Google News should be the focus of any digital media and content publisher, given the traffic it drives to news sites every month. It’s been some years since Google last provided a news traffic analysis, but in 2020 it said it sent “Google users to news sites 24 billion times” every month. This equates to […]
Over the past two months, publishers have been slammed with 4 Google system and algorithm updates, particularly the Helpful Content Update (HCU) and core algorithmic update, resulting in traffic slippages across the board. While my industry colleagues across the board have provided their winner and loser analysis on queries and niches, we’re still focusing and […]
Audience monetization is a key issue for every digital publisher. While ad revenue remains a reliable strategy for many outlets, some may be better served by implementing a paywall. The pandemic demonstrated that reliance on a single stream of revenue can be risky. Ad revenue fell 3.1% in 2020 before rebounding 22.5% in 2021. With […]
Video Transcript: 00:00 Hello everyone, I hope you’re all doing well. It’s been a while since I’ve recorded in person, and for this week’s editor’s note, I wanted to share some updates with you. Instead of struggling with writer’s block and spending a lot of time putting words together, I thought I’d share some insights […]
This week I held one of our panelist sessions in the lead-up to the WordPress Publishers Performance Summit (WPPS) summit in a few weeks, which is today’s editorial note inspiration. Publishers are always under pressure to find any incremental cost-cutting that makes a wide impact-organization wide. Andrew has gone to great lengths into generative AI […]
The goal is to use a data-driven approach to understand how local publishers in Australia are building audience reach and monetizing their platforms. In this session, Andrew Kemp and Vahe Arabian cover:– A breakdown of the research methodology– Exploring the findings and reviewing the conclusions– Examples of content strategies that work or don’t– Dissecting content […]
This month, Google announced the April 2023 reviews update, which changed “product review” guidance to “review” guidance. While seemingly a small change in wording, it is, in fact, a big change. Review articles are no longer limited to products and now include services, media, destinations, games, movies, and other topics. In this session, Vahe Arabian, […]
Dan Rua is CEO of Admiral, The Visitor Relationship Management (VRM) Company. Admiral VRM helps thousands of digital publishers worldwide grow visitor relationships and revenue. Since its launch late last year, ChatGPT has captured the imagination of both the media and the general public. Rocketing to 100 million users in record time, the Generative AI […]
SEO automation saves you time and enables you to focus on more critical tasks and develop efficiencies. From Surfer SEO for content optimization and Index API for new content publishing to Generative Ai, we go through practical use cases and examples of SEO automation applications for Publisher SEO.
The use of AI in content creation has been a hot topic in the SEO space recently. Bankrate and CNET have made headlines for using AI to write some of its content. In this SEO office hours, we will facilitate a roundtable discussion of the applications of AI in SEO with everyone sharing their experiences, […]
A yearly content audit is a great way to evaluate the performance as well as get rid of non-performing content. And now is the perfect time to do one ahead of 2023. In this office hours session, Narcis Bejtic from Content Refined walks through with examples: How to think about content goals Learn how to […]
