Publisher growth tactics for election season | WEBINAR
When you hear the term ‘content distribution’, many people assume it is about seeding content on multiple platforms and trying to get people back to an end destination i.e. your website. This is the old way of thinking and it really comes down to making content as a standalone product which can be used to […]
State of Digital Publishing speaks with Genius’ Executive Editor Insanul Ahmed, about the state of music journalism and Genius – how to succeed as a professional, identifying trends (the power of 3), tips for growing an audience and what’s ahead for music, the profession, and Genius. Note: At the time of this recording there were several […]
A day in the life of a data journalist can be seen as looking at spreadsheets and presenting information in a meaningful way, however, as the Data Journalism handbook notes via several contributors, Data Journalism is important for the following reasons: It helps filter the flow of data Providing a new approach and techniques to […]
The New York Times is expanding in Australia with Damian Cave (as Bureau Chief ) alongside Jacqueline Williams (Investigations Reporter) Michelle Innis (Journalist) leading the charge with the help of a small group of freelancers. Plans of opening the Australian office was first announced in August last year, when NYT decided to expand its already existing Australian […]
Digital Publishers have for several years tried to quantify and improve audience engagement using a single ‘golden metric’, however, according to a recent study from Parsely (with 130 respondents), measuring the success of this factors multiple metrics the strongest being shares through creating unique content on social media (also known as social media curation). Following […]
Fake news has been around for a while, but it has only reached its’ climax when suggestions began floating around of the impact it brought to sway peoples’ opinion in the recently held U.S presidential elections. To set the scene, fake news is news content of a hoax, disinformed or propaganda nature, that can be […]
For the month of November, The Adobe Digital Insights team through aggregate data from social mentions, and as they’ve mentioned based on the analysis of select, anonymous, and aggregated data from more than 5,000 companies (17.6 billion visits from retail sites) worldwide that use the Adobe Digital Marketing Cloud to obtain real-time data and analysis […]
It’s time to get ready for Thanksgiving, Black Friday, and Cyber Monday and in preparation, many of you are putting together the final touches of your/brand partners content distribution and monetization strategies; after all, according to Skimlinks, users spent an average of $132 (up 30% between 2014-15) and three times the average transaction size for all […]
The New York Times reported Thursday that, in the week since the election, it’s added 41,000 new digital and print subscribers, “the largest one-week subscription increase since the first week of the digital pay model in 2011.” In that same week, the Times has been singled out on Twitter by President-elect Donald Trump for looking […]
The release of Google AI Experiments as of a few days ago, is focused on not only educating users in the practical use of Artificial Intelligence & Machine Learning, rather changing the company’s pivot towards becoming an AI first company, following its recent transition of making its mobile index the primary index for collecting, indexing and ranking […]
Having a DMP is a lot like having a first officer like Mr. Spock from Star Trek to help you with your digital advertising. How so? Well, think of it this way. No matter what situation the crew of the Enterprise found themselves in, there was Mr. Spock, gathering data and churning out insights that […]
In its efforts to capture an ever-distracted mainstream audience, The New York Times launches Watching, a film tv content hub, featuring the latest collections from leading content streaming providers, and includes a bi-weekly newsletter subscription. Watching allows users to choose recommendations of existing and new tv shows, based on genre and mood, through a prominent […]
Streaming of TV and video content continues to rise. While conventional TV sets continue to dominate the way consumers view it, digital devices — desktop/laptop computers, mobile devices, and tablets — each are growing their share. The findings of this research can be found in RealityMines recent press release: Streaming TV and video content is […]
For those who don’t know, Delish.com is a food-related editorial destination, with content focusing on recipes, party food, cooking guides, dinner ideas and more. Launched in 2006, Hearst has since March 2015 relaunched the website under the helm of site Director Joanna Saltz, and it has since never gone back. Hearst reports “that the site […]
Adgooroo earlier this month has released a forecasted 2016 paid search retail sector expenditure trends report, based on the past two years worth of data. Keywords such as ‘black Friday’ have helped drive a 24% year on year increase in spend, as measured across 150,000 keywords. All of this contributed due to seasonality (the week of […]
According to a new study from the Pew Research Center, young people prefer reading the news over watching it. When asked how they prefer to get their news, 42 percent of those aged 18 to 29 said “reading,” versus 38 percent who “watch,” and just 19 percent who would rather “listen.” The study also showed […]
