Publisher growth tactics for election season | WEBINAR
Rogers Media is shutting down the print editions of Flare, Sportsnet, MoneySense and Canadian Business, and will only be available online as of 2017. They are also scaling back on Maclean’s magazine and only publishing it once a month, while Chatelaine and Today’s Parent will appear in print six times a year. The shift in Rogers Media content […]
What is technical marketing? Technical marketing is the use of digital technology in executing digital marketing strategies. The pillars of technical marketing include: Integration – systemising processes and methods for digital marketing planning/reviewing, implementation, and promotion UX – influencing the visitor’s user journey to achieve a certain outcome Agile development and/or project management – building platforms/sites/tools e.t.c. through iterations […]
Over the last six years, the world has changed – a huge percentage of people now read mostly on electronic devices –their computers, their phones, laptops, tablets, Kindle readers, Nook readers etc. Where once we carried a paperback book around with us, now we can carry hundreds of books, all in one small device – […]
The past saw magazine publishers effectively build loyal relationships with readers and a monetized audience that was ready to purchase carefully curated content that satisfied their needs. However, since the beginning of the internet, this has been a challenging issue for magazine publisher brands or even e-commerce companies to do this online, due to the friction caused by a […]
