Publisher growth tactics for election season | WEBINAR
Episode Highlights: Causes on Google AMP & Discover traffic drop How to diagnose it Expectations once the next broad algorithm takes place and continuing the recovery process. Key points: A broad Google algorithm happened in September 2019, and publishers plagued with technical issues, particularly from AMP has experienced this issue There has been a change […]
Can you provide a background of your company? Founded in 2006 and headquartered in Boulder, Colorado, Sovrn provides intelligent advertising technology products that enable independent, interest-based publishers to monetize online content simply and effectively. We strongly believe in the value of authentic, passionate content creators and storytellers, their unique connection with audiences, and the synergy this […]
Having a master’s degree in accounting and being an attorney by vocation, what led you to start working in the digital media publishing industry? I have always been fascinated by behavioral economics and, in turn, how advertising influences people. In addition, I appreciate technology and have been intrigued with how quickly the internet changed almost […]
As someone who obtained a juris doctor degree in intellectual property law, what led you to start working in the media publishing industry? Let’s face it, being a lawyer alone is not that interesting, especially at cocktail parties. But back up one lifetime and the interesting story is how I started my career as a […]
Kylie Merritt, Founder and Managing Director at ausbiz talks to your host Vahe Arabian of State of Digital Publishing about the state of live streaming. ausbiz is being labeled as the first continuous live streaming service dedicated to business and finance information in Australia. Episode Highlights: What is Kylie’s background and that of ausbiz TV? How much […]
What lead you to start working in the digital publishing industry? As a commercial litigation attorney in the early 2000s, I handled the corporate and litigation needs of a lot of businesses. I eventually became comfortable with the thought of starting up my own business. While I was still practicing law, a friend and I […]
WHAT LED YOU TO START WORKING IN THE MARKETING TECHNOLOGY INDUSTRY? Years ago, I was working in the experiential marketing industry; a lot changed in that space with the emergence of smartphones. At first I was intrigued by how mobile devices enabled marketers to engage with their audience in entirely new ways (e.g., SMS messaging, […]
Ariel Zirulnick, Fund Director at Membership Puzzle Project talks to your host Vahe Arabian of State of Digital Publishing about the state of membership in News. The Membership Puzzle Project is finding solutions for the future of high-quality journalism, looking at how to find a sustainable news organization that restores trust and value in journalism […]
Edward Champion, Managing Editor at Reluctant Habits and Audio Drama Producer talks to your host Vahe Arabian of State of Digital Publishing. Reluctant Habits is devoted to books, films, arts, technology, and culture. It has been singled out by the New York Times, The New Yorker, The Guardian The Los Angeles Times, The Daily Telegraph, […]
Adam Robinson, Co-Founder and CEO at GetEmails, talks to your host Vahe Arabian of State of Digital Publishing. GetEmails defines themselves as ‘the world’s first-ever email-based retargeting software’ and ‘a powerful new way to get 10x more opted-in email addresses (& more) from your anonymous site visitors.’ Adam Robinson discusses how and why he got […]
Dr. Dave Chaffey, Co-founder Smart Insights, Digital strategist since 1997, Author, Consultant, Keynote speaker and Trainer, talks to your host Vahe Arabian of State of Digital Publishing. Smart Insights is a publisher and learning platform that assists marketers plan, manage and optimize their marketing using their guides. Dave Chaffey discusses ways that Smart Insights have […]
Jeff Coyle, Co-Founder, Chief Product Officer at MarketMuse, talks to your host Vahe Arabian of State of Digital Publishing. MarketMuse uses AI to accelerate content planning, creation, and optimization. Jeff Coyle discusses the advantages of utilizing AI for content decisions, the SEO solution market, and he explains natural language processing and its advantages to publishers. […]
Christopher Hogg, EMEA Managing Director at Lotame, talks to your host Vahe Arabian of State of Digital Publishing. Lotame is the world’s leading unstacked data solutions company, helping partners, marketers, and agencies find new customers, grow revenue, and increase engagement through audience data. Christopher Hogg talks about his work at Lotame, private data exchanges, as […]
Matt Bushby, Managing Director ANZ and SEA at Hivestack, in Sydney, New South Wales, Australia, talks to your host Vahe Arabian of State of Digital Publishing about the state of programmatic DOOH. Matt discusses the work that Hivestack is doing in the DOOH programmatic space, how it can help publishers, and advances in the digital […]
Sean Maher, Director of Business Development, Australia & New Zealand at VideoElephant, talks to your host Vahe Arabian of State of Digital Publishing about the state of video distribution. Sean discusses the services that VideoElephant provides, how they compete with broadcasters that offer their own streaming, the challenges that video distribution face, and how much […]
Martin Splitt, Developer Relations at Google, talks to your host Vahe Arabian of State of Digital Publishing about the state of technical SEO. Martin is currently traveling the world, teaching practitioners about technical SEO and the search and web ecosystem. Episode Highlights: How does Martin Splitt compare monthly hangouts to face-to-face interactions? Martin […]
