Publisher growth tactics for election season | WEBINAR
SODP
SODP Media
Publisher growth tactics for election season | WEBINAR
Developer of a visitor relationship management platform designed for media publishers navigating the massive privacy and user-empowerment wave. The company's platform powers adblock recovery, digital subscriptions, email subscriptions, social subscriptions, memberships, donations, privacy consent, and more all from a single tag with no coding required, and optimizes conversions and revenue automatically, enabling publishers to grow first-party visitor relationships and revenue and execute on each of the relationship and revenue goals, and unlocks multiplier effects across the full visitor relationship and the revenue yield curve.
Canvasflow is a no-code, creative content platform that helps create bespoke assets, repurpose PDFs and publish personalised content direct to customers.
Developer of a video expression platform intended to help digital publishers grow their business by delivering successful video experiences. The company's platform offers a video player optimization engine and a suite of immersive formats, an independent syndication network for distribution at scale, thereby enabling publishers to easily monetize their content while delivering engaging experiences of video making.
Operator of a content marketing company catering to businesses across North America. The company through dedicated project managers and content packages provides unique content ideas, thereby enabling niche companies to drive organic traffic to their sites with a focus on content strategy.
Developer of a content-marketing platform designed to help global enterprises to create engaging and accountable content. The company's platform helps brands in creating, distributing, and optimising content, enabling businesses to manage all corporate content in one place, streamline approval processes and optimize all aspects of content marketing.
DISQO provides BEHAVIORAL and OPINION data empowering clients to discover what consumers do and how they think. The company has built the largest first-party behavioral data source enabling brands and insights professionals to gain a competitive edge by harnessing data that was previously inaccessible.
DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.
Developer of a marketing data technology designed to help brands to target their campaigns with precision. The company's technology collects, analyzes, augments and activates audience data as well as helps to deliver relevant content to the right audience, enabling clients to connect with their audiences and extract high revenues.
Developer of a SaaS-based end-to-end platform designed for online publishers and websites monetizing content with display advertisements. The company's platform allows customers to streamline the implementation, optimization, and testing of ads and ad partners alongside intelligent end-to-end tools and features for site speed, SEO, and more, helping clients improve performance and visitor experience and drive higher traffic and revenue.
Operator of a storytelling platform intended to live stream videos directly on the website. The company's platform features in-video shopping, lead generation, and live-streaming events and allows importing and editing videos, enabling brands to engage and convert their website visitors.
Freestar engineers cutting-edge monetization solutions for websites. By combining industry-leading technology, data, and massive scale, they enable busy site owners to seamlessly maximize revenue while freeing themselves of the hassles of ad operations. Publishers then have more time to do what they do best: create content.
Developer of social analytics and publishing platform designed to help marketers measure, promote, and amplify their content. The company's platform increases visibility, retention, and sales while providing a social and collaborative environment through social sharing tracking, enabling clients to improve their reach and clicks on social media.
GroundSource helps use text messaging to develop more engaged audiences, and more informed communities. GroundSource works with publishers to design a cycle of engagement that will cultivate greater trust, loyalty, and deeper relationships.
Developer of a contextual search advertising platform designed to help monetize and engage audiences in a cookie-less web. The company's platform powers content-targeted campaigns and publisher units which dynamically change based on the content it is being served again, enabling publishers and advertisers to improve content targeting, and conversion and diversify away from dependencies on third-party cookies.
Developer of a location ad-serving platform designed to target custom audiences based on physical-world behaviors. The company's platform tracks and collects geo-temporal data and uses animated heat maps that help visualize custom audiences, enabling businesses to access the ad server which will help them decide what screens to activate based on the device concentration of a custom audience at different times of the day.
Hype is an all-in-one marketing and payments platform for anyone using social media to grow their business. The software enables creators to build a website in minutes, earn revenue from subscriptions and tips, send message blasts to followers, and track key business analytics. Founded in 2016, the company is helping a new generation of creatives and experts find financial independence in pursuit of their passions.
Developer of audience re-engagement tool platform designed for web push notifications. The company's platform allows consumers to opt for notifications from their preferred websites rather than downloading the mobile application which drives higher conversions, order fulfillment, and callback exponentially, enabling marketers and developers to send customized notifications to subscribers through the mobile, tablet, and desktop platforms.
Developer of an artificial intelligence-powered SAAS-based content management system designed to publish editorial content fast. The company's platform handles the publishing needs of both large national news operations and smaller niche magazines, it is integrated with a chat generative pre-trained transformer, supporting headless with the beyond headless approach, enabling reporters and editors to achieve professional freedom.
Leaky Paywall for WordPress helps news and magazine publishers build email lists, grow subscription revenues, and create new content products.
An email and audience platform that connects publishers and advertisers. It enables targeted, real-time advertising within email newsletters, allowing publishers to generate revenue and advertisers to reach engaged audiences.
Developer of a content management system for editorial staff at media houses. The company's content management system is a component-based solution to publish across many devices and products enabling designers to get full control over every aspect of the page with a powerful component framework.
Lotame is the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany
Developer of a digital magazine publishing platform catering to independent publishers. The platform offers executive training manuals and tools on everything that is needed to start a magazine from scratch, niche content creation strategies and complete instructions on how to publish on Newsstand.
Magnite is one of the largest supply-side platform providers, or SSP, in online advertising. The firm was previously named The Rubicon Project (an online ad exchange) and became Magnite after merging with Telaria (an SSP focused mainly on streaming video providers) in 2020. The firm also purchased another of the leading SSPs within the CTV market, SpotX, in 2021 for $1.2 billion, cementing its long-term focus on grabbing market share in this area. The firm generates nearly 45% of its revenue from the programmatic sale of CTV ad inventory, 35% from mobile online sites and apps, and the remaining from websites accessed via computer.
Provider of governmental information requests filing assistance service based in Boston, United States. The company provides assistance in filing requests for governmental information by partially automating the process, providing users with an intuitive interface to ease the process.
Multicollab brings Google Docs simplicity into WordPress for easier team content editing.
Outbrain Inc is a platform powering the open web that matches audiences with personalized content and ads, driving quality engagement. Its platform delivers ads to end-users that appear as links to articles, products, and videos on media partners' sites. It derives revenue from advertisers through user engagement with the ads that it places on media partners' web pages and mobile applications. The company has its geographic presence in Europe, the Middle East, and Africa followed by the USA and others.
Developer of content analytics and optimization system intended to understand, own and improve digital audience engagement. The company's system develops a new approach to understanding site visits using engaged time, calculates an engagement rate and develops more accurate insight into the traffic, and provides a real-time and historical analytics dashboard, application programming interface, and data pipeline, enabling businesses to increase their website foot traffic with their data and ensure the work they do makes the impact it deserves.
Developer of a Web3 advertising platform designed to create a tokenized advertising space that helps advertisers to offer consumers crypto rewards. The company's platform allows advertisers to run crypto-rewarded campaigns on the open web using the company's proprietary platform, allowing users to opt-in, advertisers to build permission and first-party audiences while respecting user privacy, enabling companies to create effective marketing campaigns.
PlagiaShield is a browser-based, online plagiarism checking tool that automatically scans the internet looking for stolen content.
Developer of an AI-powered audio and video creation platform designed for content production. The company's platform offers local recording, noise removal, text-based editing, and royalty-free music, enabling podcasters and content creators to convert text to podcasts based on machine learning and taking into consideration all the emotions and the writer's tone of voice.
Developer of publisher-centric monetization platform designed to help media owners with their monetization needs. The company's platform offers features such as online advertising, header bidding, fully managed monetization solutions, display advertising and website monetization services, thereby allowing publishers to maximize their advertising revenue and streamline all operations under one platform as well as provide premium subscriptions that enables publishers to sell desktop and mobile inventory to premium advertisers across the globe.
Provider of advertising and marketing services intended to lift advertisement revenue for publishers. The company's service includes programmatic channel management, remnant advertising optimization, native advertising strategy, advertising operations, header bidding, prog strategy, yield management, enabling clients to get a wide range of advertising services.
Operator of a digital publishing platform intended to help create, curate, distribute, and monetize digital content. The company's platform uses big data and artificial intelligence to manage all aspects of modern online media operations, enabling users to reduce technology costs while at the same time leveraging data to derive actionable insights.
RebelMouse is an AI-enabled CMS and creative agency that drives better traffic and conversion through stellar website performance.
Developer of search engine optimization (SEO) platform intended to help enterprises, agencies and entrepreneurs independently optimize and promote their websites. The company's platform provides a complete set of tools for a comprehensive site audit, competitor analysis, website ranking, keyword suggestion, grouping and backlink monitoring, thereby helping clients to improve the user experience, functionality and support to provide options.
Developer of a cloud-based advertising platform designed to segment target group profiles tailored for advertisers. The company's platform relies on statistical modeling and machine learning to understand modern consumers, enabling media agencies and advertisers to build and evaluate a database containing the profiles of its users.
Semcasting offers end-to-end, privacy-safe data solutions, including identity (ID) resolution, audience design, and attribution.
Developer of a monetization platform catering to publishers and advertisers. The company offers content recommendations, account executive, ad operations support, IT support, header bidding, side bidding, customized optimization and online reporting, enabling advertising companies to increase the revenue of their client
Developer of editorial analytics system intended to connect the dots between online publishers and their audiences. The company's system helps digital publishers optimize the impact of the stories at the right moment on the right channel in the right form by making them more relevant, impactful, and profitable, enabling digital publishers to properly target their audience.
Sourcefabric is a non-profit organisation that develops open source software for independent news media organisations.
Developer of a content compensation platform designed to protect consumer privacy. The company's platform offers subscription-based consultative services and facilitates publishers and advertisers to obtain privacy law-compliant consent from consumers to use their data, enabling digital publishers to communicate with advertisement block users, test various compensation methods and generate revenue.
Provider of tools for digital publishers and content creators. The company's advertising and commerce tools help publishers monetize their content, also offers software that helps publishers simplify their advertising and commerce operations, its data, reporting and analytics tools help publishers consolidate and simplify reporting, gain a better understanding of the engagement of their audience, and empowers publishers to capture the value of the audiences they create and cultivate, enabling clients to understand, operate and grow their business.
Developer of a content marketing software designed to help businesses get more reach with their content by centralizing their content creation and distribution processes. The company's software offers content distribution for marketers, publishers and bloggers, tracks performance across channels and captures leads in CRM and distributes multi-channel, enabling users to distribute content to different publishing channels from one place.
Taboola.com Ltd is a technology company that powers recommendations across the Open Web with an artificial intelligence-based, algorithmic engine. It partners with websites, devices, and mobile apps, collectively referred to as digital properties, to recommend editorial content and advertisements on the Open Web. Geographically it serves Israel, the United Kingdom, Germany, France, Rest of the world whilst it generates the majority of its revenue from the United States.
Operator of a cloud-based digital video marketplace intended to offer out-stream video advertising. The company's platform offers end-to-end technology that combines the strength of media, data, and creativity to deliver sustainable business outcomes, enabling advertisers and agencies with programmatic digital advertising services to create a global and curated ecosystem.
Tercept is a full-stack analytics platform for digital publishers, trading desks, ad-networks & ad-tech companies that automatically aggregates, normalizes & organizes all your monetization data, all your analytics data and all marketing data into unified dashboards with powerful data transformation, visualization & charting capabilities.
The Trisolute News Dashboard is an SEO and search visibility tool for news publishers. The tool is split into two portions: the Action View shows how your published stories are currently performing in the Google News-related ranking types, while the KPI Dashboard allows you to explore your search visibility over time and compare it with competitors.
Upland Software Inc is a provider of cloud-based enterprise work management software. The company provides a family of cloud-based enterprise work management software applications for the information technology, process excellence, finance, professional services and marketing functions within organizations. It services customers ranging from corporations and Government agencies to small- and medium-sized businesses engaged in the field of financial services, retail, technology, manufacturing, education, consumer goods, media, and telecommunications, Government, food and beverage, healthcare and life sciences, chemicals and travel and hospitality. The products of the company are Altify, BA Insight, InGenius, Panviva, Qvidian, RightAnswers and others
Viafoura helps companies transform digital visitors into loyal brand followers by embedding an immersive social experience directly onto their domains. Our community-building solution includes user registration and profile management, protected commenting, live chat, live blogging, ratings & reviews and data insights. At the end of the day, we are the single, most effective community-building solution for boosting engagement, subscriptions as well as revenue.
