Publisher growth tactics for election season | WEBINAR
The ever-changing online landscape is generating a need for digital publishing businesses to become agile and adapt to shifting trends and needs. Digital marketing tools, digital publishing software, and mobile apps now help large teams scale the process of publishing editorial content, optimizing all of the content that is being pushed out and effectively engage and integrate with their users. Read about the latest digital publishing technology & tool information and applications below.
Media monitoring is a vital part of any digital publisher’s path to success. It is necessary to hear stories as they happen, track the competition and remain alert to any oncoming crises — and the best media monitoring software and news monitoring tools automate all of this.
Back in the 1990s, owning your own blog domain was something only techies could manage. Building a website meant wrangling with HTML, buying expensive hosting, and configuring servers. For everyone else, the only option was to use platforms like Blogger.com, which were simple, but limiting, and never truly your own. Then the technological shift happened […]
Most businesses today fall back on data to track their performance and the growth of media presence. But they often fail to dig deeper and understand the sentiment of users, sudden shifts in public opinion, or emerging narratives. As a result, they often rely on guesswork, cannot differentiate signals from noise, and miss out on […]
The concept of creating handmade websites from scratch is gradually taking a backseat. Presently, 67.39% of business owners prefer to use AI Website Builders. Although websites serve as the focal point of brand identity, developing high-quality websites from scratch that attract the target audience and convert them into leads requires time and skill. There are […]
Audience attention spans have fallen for decades as competition for mindshare has skyrocketed. With the average focused attention span dropping from 2.5 minutes around 20 years ago to 45 seconds by, digital publishers need help to make a lasting and personal connection with their audiences.
Publishers require editorial content calendars to stay organized, plan their content in advance, and ensure consistent content delivery. With the right tools, you can brainstorm topics, assign tasks, and manage deadlines, ultimately streamlining your content creation process and making it easier to maintain a consistent flow of content.
Content, once published online, rarely remains rooted in the same spot. It goes through an entire lifecycle of being published, shared, updated, and, in many cases, being republished via content syndication platforms.
The concept of micropayment isn’t new for publishers. Though many perceived it as a giant leap forward in the context of digital news, the initial experiments failed to gain momentum. Blende, a Dutch digital news platform, came up with a pay-per-article model, but it failed to resonate with the readers. Be it decision fatigue or […]
Managing digital audiences has become one of publishing’s toughest operational challenges. Nearly 70% of major publishers now run paywalls, yet only 17% of consumers actually pay for a subscription when they see a paywall. Referral traffic from search engines and social media too has steadily declined since 2024, just as Google’s phasing out of third-party […]
“And do you work well with AI?” As tools such as ChatGPT, Copilot and other generative artificial intelligence (AI) systems become part of everyday workflows, more companies are looking for employees who can answer “yes” to this question. In other words, people who can prompt effectively, think with AI, and use it to boost productivity. In fact, […]
Do you have an eye on top performing content your audience craves and the content analytics tools to help you work smarter, not harder? WordPress claims that its users publish about 70 million new posts every month. With almost millions of blogs posted every day, publishers need more than just quality content to stand out. […]
Paywalls have become a critical tool for digital publishers seeking to monetize content amid fluctuating ad markets. Between 2017 and 2020, the number of news outlets implementing paywalls nearly doubled each year, with adoption accelerating further in 2021 as subscriptions surged globally (Reuters Institute Digital News Report, 2022). Ad revenue plummeted by 10–15% in 2020 […]
The subscription economy has experienced significant growth in recent years. As of 2024, premium U.S. streaming platforms (SVOD) grew 10.4% year-over-year, reaching over 260 million subscriptions . Subscription businesses have outpaced S&P 500 revenues nearly sixfold, marking a pivotal turning point across industries . The subscription market is projected to continue growing, with forecasts estimating […]
As an online publisher, you’re likely exposed to countless security risks – from data theft and censorship to geographic restrictions on your revenue. To protect your information and the confidentiality of your sources, it’s a good idea always to use a virtual private network, also known as a VPN. Here, you’ll learn how a VPN […]
Want to understand your readers? A customer data platform (CDP) collects customer data from multiple points (including your website, apps, CRM, and other third-party tools). It puts it together to give you a unified view of your entire customer journey. You’ll know what your readers like, what they click on, and how they act. With […]
You’ve poured your heart into writing a book, not just to see it gather dust in the shadows of a crowded market. You are here to connect with readers, make profits, and leave a mark.Self-publishing is the key to making that happen, but with the number of self-published books increasing by 264% in the last […]
