Publisher growth tactics for election season | WEBINAR
The ever-changing online landscape is generating a need for digital publishing businesses to become agile and adapt to shifting trends and needs. Digital marketing tools, digital publishing software, and mobile apps now help large teams scale the process of publishing editorial content, optimizing all of the content that is being pushed out and effectively engage and integrate with their users. Read about the latest digital publishing technology & tool information and applications below.
Publishers are constantly competing for audience mindshare, which makes digital magazine apps such a compelling proposition. Not only do magazine apps help publishers expand their audience beyond their websites, but they also create a direct connection with the audience. Publishers are just a click away from their audience once a magazine app is installed. Once […]
Artificial intelligence (AI) in the publishing industry has steadily advanced for more than a decade, with some major media outlets adopting automated systems to produce content. Initially used to cover weather forecasts, sports recaps and financial reports, this automation expanded to cover a broader spectrum of creative tasks. By the 2020s, the focus largely shifted […]
The subscription economy has boomed over the last decade. On average, US consumers spent $219 per month on subscriptions in 2022, two and a half times higher than their estimates.
Digital publishers face the ongoing challenge of connecting with a continuously inattentive digital audience, making it increasingly important to find ways to cut through the noise.
Digital advertising may be the cornerstone of many online publishers’ business models, but it’s not without its challenges. While the last year has shown how economic uncertainty can squeeze marketing budgets, the reality is that publishers have faced a bigger challenge to their monetization ambitions for a great deal longer. Ad blockers have proliferated rapidly […]
The publishing industry has, rightly or wrongly, earned a reputation for being slow to innovate. Despite the digital space’s boundless design opportunities, the sector has struggled to break free from its print design roots. Many digital publishers’ design language continues to emulate either that of their print counterparts or the blogging sphere. Times are changing, […]
Digital publishers are in a fight for survival, striving to capture audience share from established rivals while fending off challenges from new entrants. It’s more important than ever before that publishers cultivate their audience relationships if they hope to drive revenue and maximize engagement.
The fast-paced nature of the digital publishing landscape means leveraging data-driven insights to optimize content strategy is essential.
I’ve begun to dread covering generative AI these days. I’ve covered the subject a number of times here — with my most recent outing being back in mid-May — and each time I end up urging publishers to keep calm and carry on. I can certainly appreciate the publishing sector’s concerns over such a new […]
The late 2010’s saw the emergence of the notorious internet arms race between digital publishers and ad blockers. As more and more users turned to ad blockers, publishers turned to adblock recovery software to recover lost ad revenue.
Even the best content, which has been meticulously crafted and painstakingly optimized, can begin to slip down the rankings over time. Most publishers lack the time and resources to constantly monitor old content, as there’s always new content to create. Even if they do monitor their content, they can still struggle to diagnose the problem […]
The digital revolution has increased pressure on media organizations to scale up their publication frequency, complicating editorial workflows in the process. Media organizations are expected to produce content on a 24-hour cycle and constantly provide multiple websites with a stream of breaking news. Needless to say, this pressure has created a need for software that […]
State of Digital Publishing has been using the Humix Network for more than a month now and we’re ready to share our results. We won’t be looking at how the platform works, as we’ve already written at length about our experiences using it. If you’re looking to understand the platform’s mission, its inner workings and […]
Keyword research, competitor analysis and content gap analysis are the foundational tactics upon which any good content strategy is built. Which is why almost every SEO tool in the market offers these services as a part of its core suite. However, there’s a catch. Most SEO tools are designed for every kind of website — […]
Digital publishers, whether they produce video content or not, can appreciate the seemingly insatiable demand for this media. Video content in all its forms has come to dominate the digital landscape, with demand for everything from social media snippets to docuseries exploding over the last five years. Moreover, the number of people downloading or streaming […]
While there have been many forms of digital content, none are as prolific or as innovative as video. From the rise of YouTube to the massive powerhouse of Netflix, video monetization platforms have become a staple of almost every digital citizen.
