Publisher growth tactics for election season | WEBINAR
The ever-changing online landscape is generating a need for digital publishing businesses to become agile and adapt to shifting trends and needs. Digital marketing tools, digital publishing software, and mobile apps now help large teams scale the process of publishing editorial content, optimizing all of the content that is being pushed out and effectively engage and integrate with their users. Read about the latest digital publishing technology & tool information and applications below.
Keyword research, competitor analysis and content gap analysis are the foundational tactics upon which any good content strategy is built. Which is why almost every SEO tool in the market offers these services as a part of its core suite. However, there’s a catch. Most SEO tools are designed for every kind of website — […]
Digital publishers, whether they produce video content or not, can appreciate the seemingly insatiable demand for this media. Video content in all its forms has come to dominate the digital landscape, with demand for everything from social media snippets to docuseries exploding over the last five years. Moreover, the number of people downloading or streaming […]
While there have been many forms of digital content, none are as prolific or as innovative as video. From the rise of YouTube to the massive powerhouse of Netflix, video monetization platforms have become a staple of almost every digital citizen.
After ChatGPT took the world by storm late last year, it was refreshing to see last week’s announcement of the imminent arrival of the chatbot’s next iteration received relatively modest coverage. German publication Heise quoted senior members of Microsoft’s in-country leadership last week as saying GPT-4 would arrive this week. Microsoft Germany CTO Andreas Braun […]
Header bidding is the talk of the town in the digital publishing and advertising industries, and for good reason. In the US, more than 70% of digital publishers reported using header bidding in the first quarter of 2022 alone. Globally, 12.5% of the top 10,000 websites now use header bidding instead of the pre-existing waterfall […]
Digital publishers looking to improve their editorial workflows and scale up their production of quality need an editorial calendar. The software is invaluable to publishers looking to compete in the information age.
I can’t help but roll my eyes at some recent takes on the impact of ChatGPT. There’s a deluge of content being created on the subject, with so many outlets and commentators rushing to cover the subject. Yes, I’m also guilty of visiting this trough more than once. I’ve returned to the subject as the […]
Plagiarism is a rarely discussed reality within the digital publishing industry. A quick search online will turn up any number of academic discussions about the hidden cost of plagiarism in higher education, both to academic institutions and the wider economy. For digital publishers, however, plagiarism is often pitched in terms of safeguarding against writers passing […]
Paywalls have become an increasingly important component of digital publishers’ efforts to monetize content.
Automated transcribing software has revolutionized how many within the digital publishing sector transcribe audio and video content, increasing the process’ speed, efficiency and accuracy.
Learn more about the Google Search Console module from Chapter 6 (Reporting & Analytics) of the State of Digital Publishing Publisher SEO course.
Learn more about the How to Use Google Trends As A Publisher module from Chapter 4 (Tactics) of the State of Digital Publishing Publisher SEO course.
Learn more about the How to Setup Google Publisher Center module from Chapter 2 (Technical SEO) of the State of Digital Publishing Publisher SEO course.
This article is republished from The Conversation under a Creative Commons license. Read the original article. In the wake of Elon Musk closing the deal to buy Twitter on October 27 and soon after firing the management, users have been reconsidering the platform. Hashtags #TwitterMigration and #TwitterExodus are gaining popularity, and the most common name found […]
Content, once published online, rarely remains rooted to the same spot. It goes through an entire lifecycle of being published, shared, updated and — in many cases — being republished via content syndication platforms.
It’s not enough for digital publishers to sign up to an ad network and call it day. Maximizing ad revenue requires a top down view and a willingness to explore software options.
2nd Annual
Gain high-impact insights and tools in short, intensive sessions that will empower you migrate to WordPress with a focus on data management, SEO, security, and scalability.
February 24 – 28, 2025
Online Event
