Publisher growth tactics for election season | WEBINAR
The ever-changing online landscape is generating a need for digital publishing businesses to become agile and adapt to shifting trends and needs. Digital marketing tools, digital publishing software, and mobile apps now help large teams scale the process of publishing editorial content, optimizing all of the content that is being pushed out and effectively engage and integrate with their users. Read about the latest digital publishing technology & tool information and applications below.
Content, once published online, rarely remains rooted to the same spot. It goes through an entire lifecycle of being published, shared, updated and — in many cases — being republished via content syndication platforms.
It’s not enough for digital publishers to sign up to an ad network and call it day. Maximizing ad revenue requires a top down view and a willingness to explore software options.
Ad revenue represents one of just three monetization pillars publishers have access to — with the others being subscriptions and affiliate marketing. As such, those publishers that have prioritized ad revenue need to ensure they pick the right ad network.
AI voice assistants, also known as virtual digital assistants, are based on artificial intelligence technology that helps computers to learn from past experience. What is characteristic of these devices, they use AI to recognize and respond to voice commands. Most of us have these kinds of solutions in our smartphones. Since 2011, the most important […]
WordPress is an awesome CMS that offers everything a webmaster needs to build and manage a full-fledged website, allowing them to manage and update their website with little knowledge of coding while taking advantage of the platform’s flexibility and scalability. No wonder, 42.6% of the web trusts this powerful CMS. However, in this digital age, […]
Trends have constantly been changing throughout the years from clothing, lifestyle, and even technology. One of those is the transition from televisions to IPTV technology. Have you heard of it before? Today, we will be talking about IPTV technology, and let us know if the IPTV platform truly replaces traditional TV. But first, let […]
Global UX (user experience) requires vital considerations when launching an OTT app worldwide. The first will be to understand the culture for which you plan to launch your OTT app. However, unless you have launched an app internationally before, you may not know what you will need to do to reach your target market. Take […]
Bots (short for robots) are software applications that run automated, simple and repetitive tasks over the Internet. It is believed that over 40% of all Internet traffic consists of bot traffic nowadays. In most cases, they are responsible for web crawling, in which an automated script fetches, analyzes, and files information from web servers. They […]
Monetizing your streaming content by boosting ad value can be challenging to navigate in a world that is insistent on blocking ads to create a better user experience (UX). However, advertising isn’t the enemy, and as ad campaigns begin to target consumers, ads are more beneficial to users than ever before. Take a moment to […]
Voice technology is a rapidly-growing innovation that responds to the changing requirements of mobile app users including readers. This trend is a boon not only for consumers but also for different kinds of businesses. Despite the fact that voice technology has already been present in the publishing world for a long time, we observe a […]
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the results of a new study examining publisher challenges amid COVID-19. For the study, DV’s Publisher Division commissioned a survey of 300 executives in the digital media sector, including digital publishers and supply-side platforms. The survey was conducted online from September […]
As COVID-19 continues to be top of mind for global news publishers, we reveal the most visible news websites on Google across x countries for the keyword “coronavirus.” This analysis uses data from the Trisolute News Dashboard, the best-in-class visibility tool for news publishers to see where their articles appear in the news-related Google rankings. […]
Indonesia’s leading digital publisher Tempo and the mobile technology company Fortumo are today launching a direct carrier billing (DCB) partnership. 255 million subscribers of Telkomsel, Indosat Ooredoo, XL Axiata, 3 and Smartfren can now subscribe to Tempo’s digital publications by easily charging the payments to their phone bill. Tempo offers any prepaid and postpaid mobile user the option to […]
OTT (over-the-top) is the practice of delivering video and other media over the internet, bypassing cable, broadband and satellite platforms. The term is usually applied to video-on-demand streaming services like Netflix, Disney+, Prime Video, Hulu and more. OTT content can be accessed through a computer, a mobile phone, or through a smart-TV or a conventional […]
Apple launched its new subscription service called “Apple News Plus” in March 2019 in the US and Canada. And you probably know that the company plans to launch this service in the UK and Australia in autumn 2019. As is often the case with Apple announcements the reactions after the launch ranged from “a disappointment” to […]
By working with Permutive, Entrepreneur Media has significantly increased audience scale and revenues. In just two months, the team has used the edge-based, real-time DMP to innovate with data and drive an impressive ROI through improved campaign results and a brand-new first-party data strategy. About Entrepreneur For 42 years, Entrepreneur Media Inc. has been serving […]
2nd Annual
Monetization Week
The Convergence of Innovation and Strategy: Publisher Monetization in 2025.
A 5-day online event exploring the future of publisher revenue models.
May 19 – 23, 2025
Online Event
