Publisher growth tactics for election season | WEBINAR
The ever-changing online landscape is generating a need for digital publishing businesses to become agile and adapt to shifting trends and needs. Digital marketing tools, digital publishing software, and mobile apps now help large teams scale the process of publishing editorial content, optimizing all of the content that is being pushed out and effectively engage and integrate with their users. Read about the latest digital publishing technology & tool information and applications below.
This is another post demystifying technical terms and platforms in digital media publishing. Perhaps the most popular messaging app in China, WeChat has over one billion active users and counting. Developed in 2011, by the Chinese tech giant, Tencent, WeChat is a platform that many companies have taken interest in as of late as they […]
A world-first audience management platform (AMP) from an international one-to-one marketing company, Clicksco has launched in beta, allowing publishers to use their audience data for better personalisation and greater revenue. Carbon by Clicksco is an innovative SaaS tool, providing actionable audience insights and more profitable data management for advertisers, publishers, and platforms. Built natively on Clicksco’s own data […]
Within the next several weeks, The New York Times is set to launch a new Snapchat Discover channel. According to the Times’ Assistant Editor Steve Duenes, the channel will feature visual storytelling that’s anything but boring — with animation, video, and photography in the mix. The channel, which will be available in the U.S. and […]
Could newsroom automation be the key to increasing your company’s bottom line? During a discussion panel at the recent news: rewired conference, it was revealed that not only can an automated newsroom increase staff efficiency and productivity, it can also cut costs. Organizations such as BBC are already putting this into practice. The Alto project […]
On the last day of January, Buzzfeed’s Dorsey Shaw noticed something different on Twitter; namely, the presence of a video view counter positioned beside the timer. Mashable picked up the story on the very same day, confirming with a Twitter rep that the video view count feature was being tested on a limited scale. Are […]
State of Digital Publishing has learned that the image-sharing site Pinterest is gaining page views, while Facebook is losing them. An estimate from eMarketer proposes that Pinterest growth will reach 69.0 million users in 2017 in the U.S. alone, as opposed to last year’s estimated 63.2 million users, leaving SODP to ask what’s behind the […]
