Publisher growth tactics for election season | WEBINAR
There is no one model or effective way to build a digital publishing powerhouse. There’re different monetization models, partnerships, team structures and the like that need to be considered.
Explore with us the different digital publishing operation how-tos and case studies.
According to a recent announcement from Time Inc., two of the company’s brands — Essence and Entertainment Weekly — will be partnering with Snapchat Discover. Each brand will release visual-based editions on Snapchat each week, similar to People’s daily edition. Users can look forward to Snapchat exclusives and special features for both brands. Time’s ongoing […]
Vertical publishing is everywhere these days, and now Huffington Post is on the bandwagon with The Scope — its new editorial brand focused on health. Although housed on HuffPo, The Scope is a niche pursuit that’s decidedly different from HuffPo’s highly generalized, scale-focused content strategy. There are definitely benefits of vertical publishing and are eager […]
With the rise of “smart” technology and voice-command devices, it’s becoming easier than ever to find online information without having to type, point or click. For example, the Amazon Echo Dot can retrieve information and even control devices around the house. It’s clear that voice-enabled technology is changing the landscape of the Web, leaving digital […]
After rebooting its audio division, the New York Times has played with podcasts as a way to engage an audience that’s increasingly falling away from traditional subscription news services. Continuing that trend, the Times is launching a new podcast called “The Daily.” Hosted by popular reporter and podcaster Michael Barbaro, the episodes will run 15 […]
The New York Times is expanding in Australia with Damian Cave (as Bureau Chief ) alongside Jacqueline Williams (Investigations Reporter) Michelle Innis (Journalist) leading the charge with the help of a small group of freelancers. Plans of opening the Australian office was first announced in August last year, when NYT decided to expand its already existing Australian […]
For the month of November, The Adobe Digital Insights team through aggregate data from social mentions, and as they’ve mentioned based on the analysis of select, anonymous, and aggregated data from more than 5,000 companies (17.6 billion visits from retail sites) worldwide that use the Adobe Digital Marketing Cloud to obtain real-time data and analysis […]
I recently had the opportunity to interview Doug Cantor, a Senior Editor at Inc.com, about trends he has noticed in the newsroom. We discussed the challenges he has noticed and the solutions he and his team have implemented. A clear focus on the increasing impact and the role social media play quickly became evident. Newsroom […]
Over the last six years, the world has changed – a huge percentage of people now read mostly on electronic devices –their computers, their phones, laptops, tablets, Kindle readers, Nook readers etc. Where once we carried a paperback book around with us, now we can carry hundreds of books, all in one small device – […]
The past saw magazine publishers effectively build loyal relationships with readers and a monetized audience that was ready to purchase carefully curated content that satisfied their needs. However, since the beginning of the internet, this has been a challenging issue for magazine publisher brands or even e-commerce companies to do this online, due to the friction caused by a […]
