Publisher growth tactics for election season | WEBINAR
There is no one model or effective way to build a digital publishing powerhouse. There’re different monetization models, partnerships, team structures and the like that need to be considered.
Explore with us the different digital publishing operation how-tos and case studies.
Editors have long known the value of a great headline. A title not only tells the reader what an article is about, it can also communicate tone, voice and point of view. Creating the perfect headline can be a labor of love, with the level of success often deciding how many people read the article. […]
Displaying relevant ads to users without disrupting the user experience (UX) has always been a challenging tightrope for publishers to walk. Showing too many ads or ads that are too prominent can disrupt a user’s browsing experience, while also impacting page load times. On the other hand, displaying too few ads, or ads that users […]
Success in news publishing often boils down to scale and speed. Publishers need to push out large volumes of content and do it fast. However, they often find themselves hamstrung by the shortcomings of legacy content management systems that lack the specialized capabilities required by news publishers. Then, there’s also the matter of cost. Legacy […]
News websites are different from other websites on the internet that either sell products or services, or provide informational or entertainment-based content. News is topical, has a short shelf-life, and needs to be updated very frequently. All news content also needs to be instantly pushed out on all social media channels with the same frequency, […]
This week, the world celebrated International Women’s Day (IWD), which is full of accomplishments and achievements acknowledged by other female leaders and professionals or by themselves. The 2024 theme for International Women’s Day is Inspire Inclusion. The inspiration for inclusion in leadership positions and contributions to industry events (including our own) in the past year […]
Enjoying success as a digital publisher requires staying ahead of evolving audience interests and mastering new technologies. One such technology is the headless content management system (CMS), which opens the door to omnichannel content delivery at a time when audience fragmentation means it’s harder to reach people with a single offering than ever before. Decoupling […]
Manavdeep Singh founded PubLive to provide publishers with a modern CMS designed to help them overcome more of their daily challenges. Digital publishing is a complex endeavor characterized by diverse disciplines that players must master to taste success. Creating great content without a fully flexible and responsive search engine optimization (SEO) strategy isn’t good enough. […]
Between information abundance and falling attention spans, how should publishers prepare to engage future audiences? This is a pressing question as technologically driven changes in media habits become increasingly apparent. Social media and mobile devices now deliver an endless buffet of bite-sized content, leading users to compulsively scroll through their feeds for hours. Many publishers […]
Since writing about Google News Showcase early last year, I’ve been pondering the difficult position publishers find themselves in concerning Meta and Google. Publishers rely heavily on social media networks and search engines to help them reach new audiences. At the same time, the publishing industry has locked horns with Meta and Google, claiming they […]
Observers love to talk about change. It gives them the chance to flex their analytical muscles and present some “what if” scenarios with a certain degree of risk-free authority. Sure, it can go spectacularly wrong when making short-term predictions. Still, more forward-looking projections are generally treated with more forgiveness, perhaps because the sea of other […]
I’ve found myself wondering what the future of Google SERPs looks like following the rollout of Search Generative Experience (SGE). Despite all the technical and design changes Google has implemented over the last 25 years, the general structure of 10 blue links has remained largely untouched. Can this continue with SGE’s launch? Answering that has […]
Australian industry body the Digital Publishers Alliance (DPA) released its first-ever report last week, shedding some new light on the conversation around trust in the media. I’ve previously shared some thoughts about declining trust in the media, believing that more work must be done to engage audiences before trying to win their trust. The DPA’s […]
I sat down to write this week’s missive intending to delve into the financial challenge of working as a freelance journalist. I’d been mulling over whether full-time freelance journalists were an endangered species, increasingly relying on other income streams to put their kids through school and keep a roof over their heads. It made me […]
The publishing game is far from easy. The sector has long struggled between audience building and monetization; even those at the top still strive to optimize and thrive. Commercial viability isn’t up for negotiation, and even those publishers lucky enough to have the support of a generous patron with deep pockets eventually need to show […]
Is Google a publisher? It’s a question that’s been occupying my thoughts of late. On the face of it, the answer is simple: Google doesn’t create content, so it’s not a publisher. That was part of the tech giant’s defense in court against an Australian defamation suit. The Supreme Court of Victoria ruled in 2020 […]
Echo chambers, though widely acknowledged, often remain unnoticed in our personal lives. Take, for example, the notion that digital media’s rise is ushering in print’s inevitable end. Perhaps not dead, but it’s certainly on life support. It’s a perception that tends to be reinforced by stories such as The Guardian’s coverage of the closure of […]
