Publisher growth tactics for election season | WEBINAR
There is no one model or effective way to build a digital publishing powerhouse. There’re different monetization models, partnerships, team structures and the like that need to be considered.
Explore with us the different digital publishing operation how-tos and case studies.
The best part of any conference, at least to me, is when delegates get to chat amongst themselves and share their “war stories”. I found myself caught up in one such conversation last year with a publisher whose primary audience consisted of those either in retirement or in the process of doing so. He explained […]
Engagement. That term, along with discoverability, is a key measurement of a digital publisher’s success. The more engaged an audience is, the easier it becomes for publishers to monetize their content. Regardless of the monetization model a publisher chooses — ad revenue, subscriptions or affiliate marketing — the higher the level of audience engagement the […]
This week I held one of our panelist sessions in the lead-up to the WordPress Publishers Performance Summit (WPPS) summit in a few weeks, which is today’s editorial note inspiration. Publishers are always under pressure to find any incremental cost-cutting that makes a wide impact-organization wide. Andrew has gone to great lengths into generative AI […]
The Reuters Institute published its latest annual report on the state of the news industry last week, revealing that audience trust in news media continues to slide. The UK-based think tank’s 160-page Digital News Report 2023 report (PDF download) — built on data mined from surveys of around 93,000 individuals from across 46 markets — […]
As someone who has solely worked in the digital side of the publishing industry, I’ll freely admit that familiarity bias has tainted my perspective at times. It becomes easy to discount the future of print publishing without experience in the space. There are numerous stats and studies out there that speak to the continued rise […]
Between inflationary pressures and recession fears, digital publishers more than ever need to identify industry trends that can improve their business outcomes and reader relationships. There are three overarching themes that dominate the current trends among digital publishers — technological, business and audience development. Digital publications are embracing AI to boost performance and efficiency, while […]
Last week’s Google I/O 2023 keynote speech managed to set off fresh AI alarm bells in the publishing community that I’m not convinced were justified. We’ve seen various warnings about the dangers and opportunities of AI in the months since ChatGPT launched. Some publishers are investing in dedicated AI teams while others mutter darkly about […]
This month, Google announced the April 2023 reviews update, which changed “product review” guidance to “review” guidance. While seemingly a small change in wording, it is, in fact, a big change. Review articles are no longer limited to products and now include services, media, destinations, games, movies, and other topics. In this session, Vahe Arabian, […]
As the months roll by, it’s becoming ever clearer that generative AI is not only here to stay but will have a profound impact on the publishing industry in the long run. While major publishers have been experimenting with AI for a number of years, it appears quite a few have now created dedicated teams […]
The Super Mario Bros. film’s recent success at the global box office should be enough to convince larger publishers of gaming’s strategic potential. The film recorded the biggest global opening weekend for an animated film, raking in $567 million over a five-day window. While the film has drawn a number of poor reviews, its financial […]
The latest salvo in the ongoing tussle between Big Tech and the news media had me shaking my head in wonder this week. A Meta-commissioned report, released on April 3, has rubbished publisher claims that Meta has disproportionately benefited from the sharing of news stories on Facebook. While the report came from the respected economic […]
How important are formats to publishers? It’s about as broad and vague a question as anyone could ask, I know, but bear with me and it should make sense. I’ve been thinking about the importance of formats on and off for about a decade, ever since my years-long effort to convince my management team that […]
We’re a few days away from my first dedicated hosting gig for an SODP Office Hours event and I’m getting excited. The session will cover TikTok publisher strategies, both on the content side of the business as well as how publishers can make money. It’s an incredibly interesting subject, especially given the growing numbers of […]
For months I’ve considered canceling my Netflix subscription, struggling to justify its value proposition. While I might not be interested in the platform’s steady stream of reality shows, the sheer size of its catalog continues to win me over. There’s always something to watch even when “there’s nothing to watch”. This feels like a hangover […]
When I applied to study journalism at university many years ago, I remember my excitement at the possible news careers I would choose from. From war reporter to investigative journalist, I was genuinely enthused by the field’s potential. Over the course of the next four years I lost most of my passion and fire. To […]
I’m going to admit something apparently controversial for a member of the media: I’ve never really liked Twitter. Hardly the most courageous time to be making such a statement, I know, but better late than never I guess. I’ll avoid the whole “Twitter was better before Musk” debate, because frankly I wasn’t a fan in […]
