Publisher growth tactics for election season | WEBINAR
There is no one model or effective way to build a digital publishing powerhouse. There’re different monetization models, partnerships, team structures and the like that need to be considered.
Explore with us the different digital publishing operation how-tos and case studies.
Digital publishers manage multiple monetization avenues (subscriptions, programmatic ads, direct ads, commerce) in an effort to maximize their revenues. However, in today’s business scenario, balancing audience and advertiser expectations has become increasingly difficult. Monetization teams are expected to do more with less, and with no shortage of platforms and vendors on the market, many publishers […]
Digital publisher advertising revenue has been in decline, particularly hard hit by the COVID-19 pandemic as advertisers began canceling accounts or drastically scaling back. Publishers have pivoted to other revenue models and made tweaks to their own ad monetisation strategies in response. One model that many publishers have increasingly looked to is that of advertising […]
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the results of a new study examining publisher challenges amid COVID-19. For the study, DV’s Publisher Division commissioned a survey of 300 executives in the digital media sector, including digital publishers and supply-side platforms. The survey was conducted online from September […]
For two-thirds of people around the world, video is the number-one source of information — and more than 75% of all video viewing is done on mobile. Just take a moment to let that sink in. Two out of three people go to videos for information first and do so largely on their mobile devices. […]
September 2020: Web Masters is a brand new podcast that explores the history of the Internet through conversations and stories with some of its most important innovators. You can listen to the podcast and read the transcript here. Aaron Dinin, the host of the new podcast Web Masters, spoke with Louis Monier to discuss the […]
Thomas J. Hrach, University of Memphis With COVID-19, a news story that may be 100% accurate can still unintentionally mislead readers about the greatest threats of the pandemic. The unintended outcome results from a lesson taught to every journalism student: Use “real people” to “humanize” the news. The “real person” in COVID-19 stories may be […]
Ray Kingman is CEO at Semcasting with a demonstrated history of working in the marketing and advertising industry. Skilled in Customer Acquisition, Digital Marketing, Analytics, Social Media, and Online Marketing. Strong business development professional graduated from The University of Connecticut. As the effort to eliminate the cookie takes hold, what are the viable alternatives for brands. Campaign […]
The Canadian Press, the national news agency of Canada, chose Sourcefabric as its technology partner to develop the publishing platform powering the Local Journalism Initiative (LJI), a five-year, CAD $50 million fund to support local reporting in the country’s news deserts. The LJI project uses Sourcefabric’s Newshub, a client-facing web portal, to deliver content to […]
In 2011, the Knight-Mozilla Foundation launched one of the world’s first partnerships to support open-source innovation in journalism, making the case that free-to-use tech for the news industry was one of the best ways to strengthen a struggling industry. On paper, these synergies make sense. Journalism and open source software share many traits, with actors […]
Anna Schenk is Managing Director EMEA at Semasio. Anna earned a degree in International Marketing before working as a consultant in online media planning and later as a consultant for online technologies at the Pilot Group. She was Online Marketing Manager at Blume2000 New Media AG before joining Semasio as Product Manager in 2011. For […]
With third-party cookies soon to be a thing of the past, the advertising industry is at an inflection point requiring change, new thinking and different minds to work together. Permutive, the publisher data platform built on edge computing, is facilitating this by presenting the inaugural Make Possible Online Summit on 23 April. This event is […]
With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. Travel has always held a special place in the publishing world, with businesses and individuals alike sharing their experiences and recommendations for leaving their environs […]
What lead you to start working in the digital publishing industry? As a commercial litigation attorney in the early 2000s, I handled the corporate and litigation needs of a lot of businesses. I eventually became comfortable with the thought of starting up my own business. While I was still practicing law, a friend and I […]
Online misinformation has significant real-life consequences, such as measles outbreaks and encouraging racist mass murderers. Online misinformation can have political consequences as well. The problem of disinformation and propaganda misleading social media users was serious in 2016, continued unabated in 2018 and is expected to be even more severe in the coming 2020 election cycle […]
Children ask lots of questions. Even before children can put together words, they point at things that they want to learn about. Some are easy enough to answer – “What’s that animal?” or “Can I drink your beer?” Others like “What is God?” and “Why do people die?” are tougher. One study found that kids […]
What happened? Chinese citizens living in rural areas are getting used to the internet, as three million new internet users emerge from the countryside. This development pushed its regional online population to 26.3% of the whole online population of China. Why it matters The population increase of rural internet users presents the opportunity to sell […]
