Gen Alpha Social Media: What Publishers Need to Know
As with all things technology, social media innovates and evolves at a dizzying pace. Driven by prosumerism, the changes to social media platforms are often
Publisher growth tactics for election season | WEBINAR
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Check out some of the latest resources, podcasts, opinion pieces, and AMAs that our community members got access to.
resources
As with all things technology, social media innovates and evolves at a dizzying pace. Driven by prosumerism, the changes to social media platforms are often
The goal is to use a data-driven approach to understand how local publishers in Australia are building audience reach and monetizing their platforms. In this
AMAs
The Australian government has launched its News Media Assistance Program, throwing a lifeline to public interest journalism and local news. The latest push for a
What would you say at Twitter’s funeral? That’s the question my collaborators and I asked over 1,000 people on social media as part of a broader
Opinions
With privacy concerns dominating the digital landscape, consumer trust is fast emerging as a cornerstone of brand loyalty. According to a recent Edelman study, 88% of adults prioritise trust when making purchasing decisions, closely behind good value (91%) and quality (89%).
Journalism faces a credibility crisis. Only 32% of Americans report having “a great deal” or “fair amount” of trust in news reporting – a historical low. Journalists
Podcasts
Jeremy Fremont and Vahe Arabian explore The New York Times, one of the longest-running newspapers and a prolific digital media publisher.
As publishers, we all know the way to reach an audience is by anticipating demand and getting ahead of its peak by providing timely value. However, do AI-assisted features help aid the user’s journey to purchase?
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