Flipboard

Flipboard is a multi-device and cross-platform application that merges social media elements, news streaming, and magazine-style formatting. It curates content from around the web and sends it to your smartphone as customizable smart magazines, offering users access to stories, videos, blog posts, and other pieces of content. Often, this is done by aggregating content from blogs, news outlets, and social networks. The Flipboard app is accessible from smartphones, tablets, and PCs/Laptops through a website.

To start using this app, subscribe to topics such as news, technology, Flipboard picks, design, travel, and more. Once your feed is filled with the desired content, comment or flip it to a magazine you created. It lets one create multiple magazines with different privacy settings.

7.1.2 Why Should Publishers Care about Flipboard?

Flipboard is an online magazine that allows readers to curate content from various sources such as blogs, websites, news sites, online magazines, and social media. Flipboard is one of the most widely used mobile news platforms, with an audience of more than 145 million monthly active users. The Flipboard audience consists of engaged and tech-savvy individuals who value good storytelling and share interesting or inspiring content.

Most of Flipboard’s readers are in the US, but the platform has grown to include users from over 160+ countries worldwide. They have over 100 million monthly active readers.

The readership share also splits evenly between millennials, gen-X, and boomers. A majority of these users are affluent readers who are curious and influential. They like investing in themselves by learning more about what they like.