Google Discover

Google Discover is an auto-generated content feed that appears in the Chrome and Google apps for iOS and Android. Unlike the search function where users actively search for information, Discover provides a browsing experience through a highly personalized feed — similar to social media apps.

Source

Discover features content based on the user’s search history, interests and engagement with Google’s assets. And the feed is automatically refreshed with new content.

As long as your content is indexed and complies with Discover’s content policies, it’s eligible to appear on Discover. You don’t have to apply any specific structured data or submissions t particluar platforms.

However, being eligible doesn’t guarantee that your content will be featured.

4.8.2 Does Google Discover Matter for SEO?

Any website, not just news sites, can receive a significant amount of traffic from mobile devices if it appears on Google Discover.

For instance, Ahrefs’ SEO blog receives a significant number of visitors from Google Discover.

Source

Discover doesn’t just promote content based on user behavior, but also allows users to follow specific sites. This way, publishers can attract more loyal and returning visitors to their site.

Google’s Goals

Discover perfectly aligns with Google’s endeavor to bring these three fundamental shifts to its search experience:

• Transitioning from answers to journeys

• Providing a queryless way to find information

• Shifting from text to a more visual approach to finding information

By considering Discover in your SEO strategy, you’re also staying abreast of Google’s ambitions for search.