Google Search Console

6.1.1 What Is Google Search Console?

Google Search Console (GSC) is a free service offered by Google for website owners and webmasters to monitor and maintain their website’s presence in search results.

It provides valuable information about a website’s performance in search engine results, allowing webmasters to measure and analyze their website’s traffic and track important SEO metrics.

Google Search Console also provides tools to help users identify and resolve potential issues with their websites, such as crawl errors, broken links, and malicious content. Additionally, it offers advice on improving visibility in search engine results, tools to submit sitemaps, creating robots.txt files, and much more.

Let us now explore how GSC can help publishers to enhance their website(s).

6.1.2 How Publishers Can Leverage Search Console Insights

Publishers make data-backed decisions to improve website. GSC offer insights for publishers by analyzing the website’s performance in organic search results, tracking keyword rankings, and diagnosing any potential website issues.

It can provide detailed data on the number of clicks, impressions, average position of your website on search engine result pages (SERPs), and more. This includes (but is not limited to) —

1. Identifying engaging content: Publishers can identify which queries bring the most traffic to their website and which pages (content) receive the most clicks. This data helps optimize the website for better organic search results, enhance visibility, and improve overall SEO performance.

2. Identifying website issues: Discover issues on websites that affect the user experience and search engine rankings, like 404 errors, code breaks, redirection issues, etc.