Video Content in Google News

Searches are increasingly becoming more visual. This means image and video searches today constitute a large percentage of total searches. There is a reason why YouTube is the second largest search engine after Google.

In 2022, internet video traffic is predicted to make up for more than 82% of consumer internet traffic (PDF download), which is 15 times higher than what it was in 2017.

3.7.2 Does Video Content Matter to SEO

Video content matters to SEO because Google now increasingly shows video results in response to search queries. In the example below, we see that Google shows videos in the SERPs after the top few organic posts.

However, for certain queries, Google shows videos at the top of the search results, ahead of text content. For instance, in the search query below, we can see that Google pulls up a video as the number one search result.

And it isn’t just How To videos for which videos are appearing at the top of the search engine results pages (SERPs). In several other niches, search queries are bringing up videos ahead of text content.

In the example below, we can once again see videos outranking text pages in SERPs.

Benefits of Embedding Video

Video is a powerful tool and is an important aspect of SEO strategy. Here are some of the benefits of embedding video in your content.

Rank With Thumbnails in Google News

Google News shows stories from trusted publishers by employing algorithms to analyze several factors. Some of the major factors that contribute to the rankings are: