The right partners can make all the difference. We want to share a case study from RollerAds about the importance of working with the right ad network. A publisher switched to RollerAds’ network and immediately saw increased website performance.
It took 5 months to hit a $60,000 threshold, which could have been improved even further, but the partners agreed to take it easy.
It’s time to tell a fascinating story of adaptability, prudence, and dedication! Many publishers hold on to their first ad network, but this approach can handicap your monetization potential. That’s why it’s crucial to monitor the market and attend the conferences to compare the available monetization options. That’s right, the optimization process started with a random meeting at a conference, but let’s do one step at a time…
A Business Trip of a Lifetime
At the beginning of 2024, a publisher attended an Affiliate World conference, one of the industry’s most prominent events. RollerAds was present there, too, so the publisher eventually dropped by their booth. That’s how a fruitful partnership and a New Year started for both parties.
This publisher owned 1,000+ news sites back then and monetized them with another push notification provider. The webmaster was unsatisfied with the revenue generated, so they sought more information and potential alternatives. It would be too audacious to change the horses midstream, so the publisher played it safe and agreed to test two providers head-on, similar to A/B testing.
For those interested in ad networks’ specifics and key points to consider when choosing one, refer to a special video from RollerAds. But we’re digressing, back to our case study.
Case Study Summary
Once the roadmap was laid out and KPIs set, the tests began. In less than a month, the original income multiplied, judging by the publisher’s willingness to switch to RollerAds without any doubt. Before we get into details, here’s a quick summary of five months of cooperation.
- Structure of websites: a network of news portals interlinked to the main website for better SEO
- Quantity of websites: 1,000+ dynamic websites rotated occasionally to regain their potential
- Volume of traffic: 60+ million users per month
- Main GEO: France 🇫🇷
- Peak of monetization with RollerAds: $60,000 monthly
- Time required: 4 months
- Ad inventory: push notifications
Preparing for the Main Show
Publishers usually care a lot about their website experience, so RollerAds asked for any extra requests before collecting the database of push subscribers. Among them was to cap the number of push ads to prevent ad fatigue.
Website users received not only ads but also news, announcements, updates, and other important info via push notifications, so the cap was set to 3 per hour. Some verticals and offers were filtered out as requested to comply with the publisher’s standards and policies.
Having placed all the necessary tags in HTML, RollerAds specialists began gathering push subscribers to target afterward, business as usual. The following sections will describe how it went on each subsequent month.
January 2024: $4,000 on a Clean Slate Database
A single website with a limited traffic volume was initially assigned to RollerAds. With the HTML tags replaced, the updated website started to generate a new user base. That’s right, the existing subscribers remained out of reach to preserve the ability to roll back changes.
After only 10 days, the publisher was so pleased with the initial results that they decided to go all-in and switch their whole network of websites to RollerAds. At the end of the period, some subscribers were transferred, and some acquired from scratch. The influx of old users helped to achieve the established KPIs quickly and easily. The frequency of push ads remained as before—3 per hour.
1st Month Summarized:
- Earnings from monetization: $4,000
- Average daily subscribers: 3,900 users
- Total active subscribers: 26,800 users
February 2024: Switch to RollerAds and Hybrid Format
The next step was to switch to RollerAds’ Hybrid Format of push notifications. It is about mixing ads with informative notifications, e.g., updates, news, and highlights. This switch marked the beginning of a complete transition to the RollerAds infrastructure for monetization, which helped to increase income even further.
As an added bonus, the hybrid format increased the share of organic traffic, which was marked by its quality. The number of newly acquired daily subscribers also grew by 5–10 times, compared to the average value.
Meanwhile, the transition of old subscribers continued—it usually takes some time. So far, the ad frequency has remained unchanged: 3 notifications per hour.
From this point, the publisher became more noticeable among the big-spending advertisers, which resulted in some exclusive deals. Despite the fact that traffic volume grew in bursts, all the ad inventory was sold out regularly, which is good for monetization.
2nd Month Summarized
- Earnings from monetization: $18,500 (+363%)
- Average daily subscribers: 14,000 users (+259%)
- Total active subscribers: 237,000 (+784%)
The second month was mostly dedicated to optimization and grinding. But the intermediary results surely inspired some confidence.
March 2024: Searching for Ways to Improve Quality
By the end of the second month, push notifications had already delivered impressive results, but there was more potential to tap into. RollerAds specialists began to optimize their campaign and use more of their network features. As a result, the Click-Through-Rate (CTR) doubled, all while the frequency was capped at three notifications per 1 hour.
By this time, about 80% of subscribers had been transferred, and RollerAds began to monetize all the websites. Additionally, as requested by the publisher, some additional categories were excluded from the campaign.
3rd Month Summarized
- Earnings from monetization: $31,000 (+68%)
- Average daily subscribers: 18,000 users (+28%)
- Total active subscribers: 400,000 (+69%)
It was time to go bolder, since RollerAds has proven its credibility.
April 2024: Frequency Decrease Creates More Demand
The hybrid format paid off because users visited promoted websites via push notifications. For Google, that was a sign that interlinking worked and that the leading site brought valuable content to the end users. The publisher began to climb up the search ranking, acquire more engaged users, and pop up in Google Discover. It was the beginning of a positive loop, which increased the share of organic traffic even further.
This is where RollerAds specialists decided to lower their ad frequency for more steady growth of subscribers. Although only two ads were shown per hour, the number of new daily subscribers doubled.
4th Month Summarized
- Earnings from monetization: $57,000 (+84%)
- Average daily subscribers: 33,000 users (+83%)
- Total active subscribers: 760,000 (+90%)
May 2024: Stabilizing the Income
The fifth month was the point when the threshold of $50,000–$60,000 per month was hit. Since it is impossible to expand forever, growth was inevitably halted. On top of that, Google rolled out an update, forcing the publisher to update their domains. Fortunately, the hybrid model from RollerAds made the transition to new domains easier, as users were informed in advance.
Below is the table summarizing the changes in the number of monthly subscribers from January to May 2024.
Conclusion
RollerAds doesn’t care about how big your user base is. You’ve seen it in their case study that they started from scratch, and only once the results became obvious, they were rewarded with an influx of old subscribers.
So, whether you’re a big or small publisher, RollerAds will help you monetize your website as effectively as possible. The best thing is that we have a unique promo code for all readers and publishers that grants +30% on the first payout when working with RollerAds:
SODP30
Show it to your account manager before June 1, 2025, to jumpstart monetization with the team of professionals. Remember that RollerAds has features, including extra monetization options like their referral program.
Even if you’re an advertiser, you can still opt for their program to monetize landing pages. That’s right; advertisers can make money with their ad networks. Register on RollerAds and contact their specialists for more details.
