Publisher growth tactics for election season | WEBINAR
How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?
There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.
Explore with us case studies, guides, and how-tos in publisher monetization strategies.
Will Hernandez, editor of Mobile Payments Today is the latest digital publishing professional who provides insights into his daily professional life.
Marketing forums are packed with tips about online video advertising, but some user-provided suggestions are inaccurate or misleading. Our detailed guide to online video advertising makes it a cinch to filter through the conflicting information found on the web so you can implement successful marketing practices. Remember that videos can be used in two major […]
It’s no secret that we think building natural relationships with your readers, audience or consumer base is critical to digital publishing success. One great complement to trustworthy, interesting content is mobile advertising, which is a cost-effective way to increase exposure and drive more people to your site. If you’re engaging in any type of online […]
When simple text ads don’t effectively express your marketing messages, you might consider turning to display advertising. Display advertising lets you quickly share information with your target audience, whether you’re promoting a seasonal sale or soliciting signups for your new eCourse. Display advertising can be a great complement to your content, too, as long as […]
Marketers shell out as much as $200,000 for a native ad campaign on a high-tier website – and there’s a reason why sites command such high prices. Learn more about the factors behind native advertising’s recent popularity surge in this detailed guide, but remember to incorporate all your ad efforts in the context of building […]
We really like social media advertising because it’s easy to integrate into existing content marketing and community-building efforts. When handled correctly, social media advertising looks and feels almost as genuine as organic posts do, so it drives similar percentages of traffic with the added advantage of extra exposure. On the flip side, we’ve seen some […]
Marketers doled out an estimated $83 million for paid search advertising in 2016 – and experts predict that figure to jump to $92.4 million in 2017. Remember that content – in your ads, on your social profiles, and on your web pages – is ultimately what converts consumers. Paid search advertising is a great way […]
Marketers spent more than $7 billion on digital local advertising in 2016, and experts predict that figure will grow by an additional $3 billion between 2017 and 2021. We’ve packed this user-friendly guide with essential info about local advertising so you can decide whether it deserves a spot in your marketing plan. While we always […]
Vipul Mistry is Senior Business Development Manager at Intermarkets, the media company connecting advertisers and consumers through its portfolio of high-quality, influential websites, that attracts more than 3 billion monthly impressions. He has helped negotiated deals that reduced the operational cost of email services by 50% and doubled revenue for content recommendations. In addition, he […]
PageSuite & MPP Global have joined forces to provide an overview of some of the most interesting examples of product diversification from leading publishers around the world presented in their most recent webinar. The webinar looked to explore both traditional, and more emerging revenue streams. There have been several studies and articles showcasing how products are […]
Since its inception, the paywall has been considered one of the main alternative sources of generating publisher revenue and creating demand for user subscriptions. However not all paywalls are the same and the method of implementation can also differ depending on an organization’s resource levels and execution method. Racing Post, who claims to have had a […]
Despite Facebook and Google’s attempts to block people’s use of ad-blocking software, the popularity of using it continues to rise. In 2016, about 11 percent of internet users on about 600 million devices – including smartphones and computers – sped up their browsing experience by installing software that purposefully blocks ads. This percentage equates to […]
Changes are coming to Facebook — namely, you’re going to start seeing longer videos in your newsfeed. State of Digital Publishing has learned that the social media empire is planning to reward video publishers whose clips are 90 seconds or longer. Comparable to the metric employed by rival YouTube, this new emphasis on watch time […]
It’s time to get ready for Thanksgiving, Black Friday, and Cyber Monday and in preparation, many of you are putting together the final touches of your/brand partners content distribution and monetization strategies; after all, according to Skimlinks, users spent an average of $132 (up 30% between 2014-15) and three times the average transaction size for all […]
Making money from and on the Internet is, when it comes down to it, pretty complicated at times. Digital life moves so fast that we, as digital marketers, are always playing this exhausting game of cat-and-mouse. Just when you think you can finally take a breather, consumers change their mind and now you’re back to […]
Adgooroo earlier this month has released a forecasted 2016 paid search retail sector expenditure trends report, based on the past two years worth of data. Keywords such as ‘black Friday’ have helped drive a 24% year on year increase in spend, as measured across 150,000 keywords. All of this contributed due to seasonality (the week of […]
