Retail Advertisers Spent $1.44 Billion On U.S. Google Holiday Paid Search Ads In 2015
Adgooroo earlier this month has released a forecasted 2016 paid search retail sector expenditure trends report, based on the past two years worth of data. Keywords such as ‘black Friday’ have helped drive a 24% year on year increase in spend, as measured across 150,000 keywords. All of this contributed due to seasonality (the week of […]