Publisher growth tactics for election season | WEBINAR
Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
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Tim Geenen, Managing Director, Addressability Europe, LiveRamp Regulators are tightening privacy rules, consumers have lost trust in how brands use their data and browsers are blocking the very data that once fuelled personalised and targeted marketing. These privacy-based shifts have disrupted the digital marketing landscape, leaving publishers and advertisers in search of ways to responsibly […]
Regulators are tightening privacy rules, consumers are less trusting of brands’ use of data and browsers are blocking the data that once fuelled personalised and targeted marketing on the web. To safeguard from the disruption caused by these privacy-based shifts, publishers and advertisers need a way to responsibly activate audiences and restore consumer trust. Such […]
Publishing brands rebounded from the Covid decline last year on the back of strong digital revenues and dealt the “infodemic”, as audiences showed signs of burnout with the news agenda. The hastened decline of print saw publishers accelerate their digital transformations and investment in new subscription models. They also continued to rebuild trust in an […]
The news licensing program is slightly more than a year old and is already under pressure to do more to support news publishers Google News Showcase has signed up more than 1,000 publishers since its launch in 2020,1 but Google is already under pressure to do more to support the publishing industry. Google licenses and […]
It’s no secret that digital models are being turned on their head with the shift to a more privacy-first, cookie-free approach. And, although at first this caused many publishers to worry about how to adapt, the challenge actually represents a major opportunity to become user centric through employing a first-party data strategy. Not only does […]
Publishers of all sizes are under a lot of stress right now. They are expected to be resilient to market upheaval, flexible enough to adapt, and prescient enough to stay ahead of impending market changes. Alongside the looming third-party cookie deprecation and its potential impact on ad revenues, publishers in 2022 are expected to keep […]
To say the digital advertising landscape has changed over the last year is an understatement. As more players make moves to address consumer privacy concerns, the industry has once again transformed — bringing to light new challenges and opportunities. Although one can only assume more of the same in 2022, there are always new things […]
For years, the digital advertising industry has grown on the back of user data by creating an ecosystem that is complex, opaque, and leaks data. But today, privacy is dramatically changing the way advertising is bought and sold, where the data that was once accessible by third parties is increasingly out of reach. Several factors […]
When the dust settles after Black Friday and Cyber Monday, the next stop on the road to shopping madness is the holiday season. Both entrepreneurs and customers are preparing for the festive period — everyone is eager for the shopping to begin. But those who can kill two birds with one stone are digital publishers. […]
The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been concern from publishers that the recent changes to the advertising technology (adtech) landscape would result in disintermediation from their users, a loss of advertising revenue and even workforce. But if there’s one thing we’ve learnt, it’s that […]
Privacy advocates have made massive gains in the wake of the EU’s General Data Protection Regulation (GDPR). Case in point? Though they’ve built empires on mountains of personal data, Google and Apple continue to enhance their privacy standards, even going as far as to position themselves as champions of privacy. Suffice it to say that […]
If you’re thinking about implementing digital subscriptions, it’s easy to be overwhelmed by the factors and variables that go into launching, evolving and scaling the new model. To help your business thrive, you’ll need a strategy in place to help meet your goals — and a plan to optimise your results over time. Here are […]
The digital publishing industry is currently facing a significant number of business-threatening challenges. Ad revenues are under unprecedented pressure, trust between readers and publishers is gradually disintegrating (but more important than ever), privacy concerns are forcing our market to be remodelled, and subscription has become a hugely competitive industry. To say it’s a difficult time […]
The volume of consumer data is growing rapidly, fueled by video streaming needs, connected devices and apps and an increasing need to share content and communications digitally. Especially since many of us now work from home. Research firm, IDC, predicted that more than 59 zettabytes (ZB) of data was created, captured, copied, and consumed in […]
With 73% of people now accessing news through “the side door”, according to the Reuters Digital News Report 2021, content syndication is a key growth hacking strategy for publishers in their drive to reach larger and more diverse audiences. What is content syndication? Content syndication means republishing content on one or more websites and/or platforms. […]
Sometimes, all it takes is one piece of brilliant content for your business to drastically expand its audience reach. If you or your team have ever created viral content, there’s an excellent chance you could create plenty more based off the original content. This is more efficient than constantly creating new content from scratch. As […]
