Publisher growth tactics for election season | WEBINAR
Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
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Apple’s privacy overhaul of its Identifier for Advertisers (IDFA) is looming. The update — expected in early Spring — will revoke access to Apple’s in-app identifier, ruling out user tracking for advertising purposes without express consent. It means much of Apple’s disproportionately valuable iOS app user base will become anonymous overnight, disrupting in-app targeting, attribution, […]
Governments and observers across the world have repeatedly raised concerns about the monopoly power of Big Tech companies and the role the companies play in disseminating misinformation. In response, Big Tech companies have tried to preempt regulations by regulating themselves. With Facebook’s announcement that its Oversight Board will make a decision about whether former President […]
In denying news content to its Australian users, Facebook is arguably overplaying its hand, behaving as a big company that thinks it can intimidate governments. If it keeps doing this, it will ultimately lose customers, and that’s the last thing Facebook wants. Perhaps you’re already considering breaking up with Facebook, whether in reaction to the […]
Over the last several months, we’ve seen major acquisitions in the newsletter space such as Business Insider buying Morning Brew and Twitter picking up Revue. Additionally, in that same timeframe, media companies like Forbes and Facebook have expanded their offerings with the launch of newsletter platforms. So why are all these media companies – both […]
Everyone says it’s important to align your marketing campaigns with your buyer’s journey. But what does it mean? The buyer’s journey is the process your prospective customers go through from the moment they go aware of the problem and decide to purchase a product or service from your company. There are three major stages of […]
Brand safety was once the chief focus for digital advertisers, but now we’re seeing significant improvements in this area, advertiser priorities are shifting. The new challenge, driven by the phasing out of third-party cookies, is providing better ad experiences through more effective audience targeting. Xandr’s 2020 Global Relevance Report found that more than four in […]
Norway has long been recognised as one of the world’s most innovative countries. Its heritage in natural resource and maritime innovation created wealth and security, and a platform from which it could lead the world in tech. The Norwegian government has been proactive in the provision of world-leading telecom services to its citizens, and in […]
The App Store is a digital distribution platform for mobile apps, developed and maintained by Apple Inc. You can both download apps from there and put your own app to make it available for other people. The App Store was opened on July 10, 2008, with an initial 500 applications available. As of 2020, the […]
Michael J. Socolow, University of Maine If you haven’t heard of Substack – you probably will soon. Since 2017, the platform has provided aspiring web pundits with a one-stop service for distributing their work and collecting fees from readers. Unlike many paywall mechanisms, it’s simple for both writer and subscriber to use. Writers upload what […]
Self-publishing is a global trend which provides new distribution and monetization possibilities, especially for aspiring authors. To prepare, publish, and promote books or magazines there’s no need for the participation of the publishing house or external companies which collect most of the profits. Digital technologies give a lot of possibilities to achieve success as a […]
The mobile app market is extended to be worth $407 billion by 2026, and there are currently more approaches to monetize your app than any other time imaginatively. Mobile marketers must discover approaches to improve and broaden their app /website monetization techniques to contend in a competitive market, so it’s basic for app marketers to […]
You spend hours creating content that your audience should love. You publish it. And nothing happens. No traffic, no shares, and no engagements. Nothing. How do you prevent this nightmare from happening? People aren’t monitoring your website or other owned channels every hour waiting for your next content piece to be published. They’re already overloaded […]
The idea to start monetizing digital content appears in the publisher’s life sooner or later, regardless of whether they run a web magazine, news website, or blog. The content is a product today and the chances of earning on it have never been greater. Publishers have moved their publications from print to digital. It’s partially […]
Digital publishers already know the benefits of traffic diversification. By setting distribution parameters wider, they can maximize advertising revenue and reduce reliance on individual sources. But getting the right mix of existing and emerging streams can be challenging. It’s not simply about checking for large visitor numbers. While prioritizing high traffic sites might seem like […]
Unlike in traditional days, where marketers don’t feel much significance of customer data. But now the time has changed, people are more dependent on online activities, and hence the value of customer data increased. Generally, we get customer data in unstructured and raw forms to make it useful, and in the right way, we need […]
Mobile traffic is up, but digital publishers see marginal engagement from these users. These common UX and monetization mistakes might be the reason why. With mobile users representing over 51% of worldwide readership in 2020, device-based optimization has never been so important. Yet we frequently come across the following red flags when discussing UX best […]
