Publisher growth tactics for election season | WEBINAR
Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
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If you work in media, you know how fundamental data is to your future success. Especially as maintaining control over your data brings you closer to your audience. Yet navigating consumer trust, privacy regulation and the complexity of the ecosystem can often leave publishers wondering if the data they hold is as robust as it […]
One of the parts of the digital revolution publishers experienced was social media boost. It totally changed news consumption habits. Readers fell in love with social media platforms functions, e.g. fast access to the freshest information and its easy sharing function. It had a significant influence on magazines’ conditions. Social media channels dominated the advertising […]
NEW YORK, May 07, 2020 (GLOBE NEWSWIRE) — Literally Media, the comedy and culture brand for all, announced record traffic in the first quarter of 2020. The parent media brand saw an average of a 213% year over year increase across their three brands Know Your Meme, eBaum’s World and the Cheezburger Network. The company, […]
What is actually a newsletter? In theory, it’s a bulletin, magazine, or other content sent to subscribers by e-mail, usually for free. From the publisher’s point of view, it’s one of the simplest and cheapest ways to build a relationship with the readers, show them the brand value, and – in the long run – […]
Amanda Cote, University of Oregon In day-to-day life, you probably haven’t had someone yell at you, “Get back in the kitchen and make me a sandwich!” If you’re a woman who plays online video games, though, statements like this, and worse, are all too common. As COVID-19 has driven much of life online and fueled […]
Increasing numbers of publishers throughout the world have caught on to the power of magazine and news apps. These apps offer opportunities to reach more online customers online while improving users’ reading experiences. Nonetheless, simply creating a mobile app and releasing it isn’t enough. There are approximately 2 million apps in Apple’s App Store and […]
We’ve reached a point where all of the major browsers have signaled a shift away from third-party cookies, with Google the latest to follow suit stating that cookies won’t be supported past January 2022. The disappearance of third-party cookies represents a great opportunity for publishers to change the way they connect with consumers and redefine […]
Digital audiences are craving more social experiences than ever before. Now, publishers are connecting with visitors and subscribers to transform them into loyal brand supporters. “Looking to the future, publishers are increasingly [recognizing] that long-term survival is likely to involve stronger and deeper connection with audiences online,” writes Nic Newman, a senior research associate at […]
Mobile magazine apps can be a way to diversify content, an additional source for acquiring readers, and an extra channel for increasing revenue. However, having an app is one thing – making people download is another. Many magazine publishers (both global and niche) have decided to distribute their content in a mobile app form dedicated […]
Not so long ago, local newspapers faced little competition. As Warren Buffett would say, the local newspaper used to have a fantastic moat. The world has changed since then. The future of local media has become extremely uncertain. This is because of the shift to a digital, mobile, and platform-dominated media universe. That said, there’s […]
In 2011, the Knight-Mozilla Foundation launched one of the world’s first partnerships to support open-source innovation in journalism, making the case that free-to-use tech for the news industry was one of the best ways to strengthen a struggling industry. On paper, these synergies make sense. Journalism and open source software share many traits, with actors […]
Instagram has come a long way from a little photo-sharing app to one of the most popular social media channels in the world. With 1 billion monthly active users, over 25 million business accounts, and a projected 14 billion USD in revenue, it has an enormous marketing potential for many different brands. Does it mean […]
The world of digital publishing has continued to be extremely competitive. Ultimately, today’s most successful publishers are investing more in reader engagement than on reader acquisition. For instance, the Financial Times now spends three times more on reader engagement than acquisition. 59% of publishers, however, do the opposite. Top-performing publishers like the FT are also seeing that less is more when […]
Writing content is hard. This is especially the case when it comes to complex subjects that require a deep level of understanding. The credibility of publishers depends heavily on their ability to develop and maintain a deep level of trust with their readers. This is what keeps the readers coming back for more and causes […]
In an age where the value of high-quality journalism has become clearer to readers and retention is at the center of publishing strategies, are edition-based formats the answer? The recent Coronavirus crisis has highlighted the immense value that high-quality journalism delivers to society. At a time when ad spending and print revenues are plummeting, reader […]
Sam Goree, Indiana University Over the past few years, articles and blog posts have started to ask some version of the same question: “Why are all websites starting to look the same?” These posts usually point out some common design elements, from large images with superimposed text, to hamburger menus, which are those three horizontal […]
