Publisher growth tactics for election season | WEBINAR
Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
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AI has crawled its way into the media industry, where it is beginning to make a huge impact. It is step by step revolutionising content development, user experience, video workflows, SEO, digital marketing, and lots more. Some of the big players in the media industry, such as BBC or the New York Times recognised this already a little […]
You know the saying: “When a tree falls and no one is around to hear it, does it make a sound?” The same goes for content. Regardless of the content quality, it will go to waste if nobody knows it exists, i.e. if it doesn’t reach the right audience. It’s no secret that the internet […]
News organizations face the reality that digital media started the transfer of power from newspaper editors and broadcast news directors to their formerly passive and dependent audiences. Mobile and social media sped the change because they empowered the audience to get nearly any information they wanted when they wanted it and on whatever device they […]
Modern media consumers have become tired of the overwhelming amount of content they get exposed to every day. Naturally, in that state of content fatigue, they started searching for clarity and began demanding relevancy: some type of solution that could filter out all the stories that were of little interest, and save their time and […]
Lots of people – including Congress – are worried about fake videos and imagery distorting the truth, purporting to show people saying and doing things they never said or did. I’m part of a larger U.S. government project that is working on developing ways to detect images and videos that have been manipulated. My team’s […]
Every year, analytics companies sell millions of dollars of their products and services to companies looking to better understand their stakeholders—consumers, employees, potential customers, etc.. Companies, in turn, present these reports to their executive team to better understand how their stakeholders perceive the company as well as their likelihood to engage in pro-company behaviors, such […]
If you want your business to stand out from the crowd, reach new markets and build genuine customer relationships, you will find that strategically targeting a multicultural audience can be beneficial to your business. Here are a few essential lessons on targeting multicultural audiences with your advertising dollars, and tips on how to embrace diversity […]
Google has a reputation of being ‘the good guy’ of the digital era and its name is indeed well earned. Their search engine is the most popular one in the world, receiving over 63,000 searches per second and generating the most relevant answers to user queries. Its continuously updated algorithm has turned the Internet into […]
If we define events as the gathering of people with a common interest at the same place and time, it makes sense that those people will be interested in different content than those who are elsewhere. That’s why there are event programs and event apps – because it’s most only those at the event that […]
Whether we like to admit it or not, we live in an era of content saturation. As MarketingProfs research shows, more than two million new articles get published every day. And, by the looks of it, this number will continue to grow over time. People are now drowning in content. And that’s negatively influencing both […]
The methods by which research and other academic writings are created, evaluated, disseminated and preserved — scholarly communication, is a system dates back far into human history. While many changes have taken place in scientific publishing, these functions have remained mostly the same. The system exists as a public good to facilitate inquiry globally and, […]
How often do you hear the line “I’m your regular/loyal reader”, after meeting someone and saying that you work for a certain newspaper? Probably a lot, right? But, have you ever asked yourself how many of your readers are actually loyal to your media brand? Could as much as 20 or 30 percent of your audience […]
We invited the publishing community to our first-ever publishing event in Philadelphia to talk audience development. On June 18, Bibblio hosted the first edition of the ‘Future of Media & Publishing’ event series at 1776 Rittenhouse. The evening featured a presentation by Louis Hochman (Digital Managing Editor at New Jersey 101.5, part of Townsquare Media) and a […]
It can be hard to tell whether a picture is real. Consider, as the participants in our recent research did, these two images and see whether you think neither, either or both of them has been doctored. Image A: Is it real? Mona Kasra, CC BY-ND Image B: What about this one? Mona Kasra, CC […]
Big news from Content Insights: on the 24th of June, the new and improved platform was released. For those who may not know, Content Insights is an advanced content analytics solution capable of measuring real reader behavior and content performance with unrivaled precision. It runs on a complex algorithm called Content Performance Indicator (CPI) […]
The Institute for Public Relations just launched its inaugural 2019 IPR Disinformation in Society Report that investigates the role of disinformation, or deliberately misleading or biased news or information, in society. IPR conducted a nationally represented survey of 2,200 Americans from March 14-19, 2019 to determine the prevalence of disinformation in society, who is responsible […]
