Gaven Morris, Director of News, Analysis and Investigation at the Australian Broadcasting Corporation, talks to your host Vahe Arabian of State of Digital Publishing. Gaven talks about working for a legacy media broadcaster, the transformation process that they have undergone to become a leading online publisher and their future ambitions during this live episode at the ABC offices in Sydney, Australia.
Episode Highlights:
- Gaven Morris shares his personal background as a journalist.
- What has been the impact of budget cuts?
- What other funding options are available?
- How can they push for a bigger budget?
- What is their video content?
- Mainstream media doesn’t generally feel that they are ahead of their audiences.
- What are Gaven’s thoughts around mainstream media’s approach to paid content?
- Is there a way to bridge digital and broadcasting to reach wider audiences?
- How does he motivate his team?
- Great stories that are told well will never go away.
- What is his key lesson for people looking to tell great stories?
3 Key Points:
- The Australian Broadcasting Corporation isn’t allowed to sell advertising for funding.
- Australian Broadcasting Corporation is still pushing high-quality programming on the digital online side.
- Gaven’s belief is that there are parts of the community where ABC needs to focus more attention on providing relevant value to.
Tweetable Quotes:
- “How do you maintain all those things that are good about your broadcasting heritage while knowing that you have to really develop a digital content plan and a distribution plan that can ensure your relevance.” – Gaven Morris
- “Try to maintain the quality of our services, even if that means we offer fewer services.” – Gaven Morris
- “We have gone from being 7th or 8th in the digital news markets to up to around the second spot, and I think that has been focusing on the quality of our content.” – Gaven Morris
